Žižek: The Financial Times website interview
“If you asked me at gunpoint what I really like, I would say to read German idealism, Hegel. What I like most, what I love the best, is this objectivity of belief,” he says. Although people may claim not to believe in the political system, their inert cynicism only validates that system. This is all explained, according to Žižek, by Marx’s theory of “commodity fetishism”, the idea that the way we behave in society is determined by objective market forces rather than subjective beliefs. “The importance is in what you do, not in what you think. I love this dialectical reversal.”