Boyle, Kirk. “The Four Fundamental Concepts of Slavoj Žižek’s Psychoanalytic Marxism.” International Journal of Žižek Studies Vol 2.1 (2008) 1-21.
Žižek’s more recent theorizations of capitalism have turned away from the Lacanian notion of desire to the concept of drive. The previous section discussed the reflexivity of desire, how desire is desire for the object-cause of desire, objet a.
We saw how this desire could not be satisfied in any lasting way, that it was infinite, an infinite metonymy of desire. Drive distinguishes itself from desire in a short-circuit of sorts. Its object is the loss itself of objet a, not the fantasmatic objet a that never yields its promised jouissance, but what Žižek calls the “object-loss of drive.”
He writes, “in the case of objet petit a as the object of drive, the ‘object’ is directly loss itself —
in the shift from desire to drive we pass from the lost object to loss itself as an object” (Žižek 2006b: 62). Where desire suffers from the repetitive failure to obtain full jouissance, drive finds triumph in this very failure.
Desire acquiesces to the surplus-enjoyment it receives from partial objects that are metonymies for the impossible Thing; drive finds satisfaction in the loop around an object.
If the hysterical libidinal economy of desire works in cahoots with capitalism to produce and reproduce consumer society, then drive may offer a possible way to break out of this endless chain of metonymic commodities. Žižek writes:
drive is literally a counter-movement to desire, it does not strive towards impossible fullness and, being forced to renounce it, gets stuck onto a partial object as its remainder — drive is quite literally the very “drive” to break the All of continuity in which we are embedded, to introduce a radical imbalance into it, and the difference between drive and desire is precisely that, in desire, this cut, this fixation on a partial object, is as it were “transcendentalized,” transposed into a stand-in for the void of the Thing. (Žižek 2006b: 63)
The above passage posits drive in opposition to desire, which, in turn, is represented as creating a transcendental world of partial objects, all of which sustain the illusion of the “Thing as the filler of its void” (Žižek 2006b: 63). Desire, in fact represents the horizon of Lacan’s early theorizations of psychoanalysis, which remain thoroughly Kantian. In this early stage, Lacan posits a lost jouissance of the inaccessible “maternal” Thing with objet a serving as a leftover or remainder of this primordial enjoyment. The regulative ideal implicit in this formulation requires the subject to renounce the Thing and accept substitutive satisfactions in its stead. Hence, the stoicism often associated with the Freudian field (the point of maturity where we accept the fact that “it” never is “It!”).
The drive disrupts the homeostasis implicit in the position that one must keep a proper distance to the Thing less one gets burned by it. Žižek replaces this “Golden Mean” or “Goldilocks effect”—in Freudian terms, the “pleasure principle”—with a notion of drive which “suspends/disrupts the linear temporal enchainment” (Žižek 2006b: 63). In order to “break the All of continuity in which we are embedded,” the subject of the drive tarries with the negative and becomes caught up in a repeated circuit of jouissance, a self-propelling loop beyond the pleasure principle. Drive exists in both a pre-and post-fantasmatic space, at once prior to the passionate attachments of desire and beyond them.
The realm of the drive is a primordial abyss of dis-attachment in which the subject exists out-of-joint with its environs. Such a description of the drive, however liberating we might imagine it, smacks of a romantic, individualistic form of resistance, a critique that has been cast at Žižek (especially in his examples of the psychoanalytic act).
The subject of the drive sounds awfully like the existential artist-hero who withdraws from society and its fantasmatic lures, confronts the void, and in true Nietzschean fashion fully affirms the eternal recurrence of the same. Žižek, however, is far from proffering the drive as a line of flight from the deadlocks of desire. The opposite, in fact, is the case.
“The lesson of drive,” he writes, “is that we are condemned to jouissance: whatever we do, jouissance will stick to it; we shall never get rid of it; even in our most thorough endeavor to renounce it, it will contaminate the very effort to get rid of it” (Žižek 2000: 293).
What at first glance appears to be a radical act to break out of the linear continuity of the hysterical economy, now becomes a compulsion to repeat, to obtain jouissance by circulating around the goal-object.
Žižek puts an end to all flirtations with the transgressive nature of the drive when he associates it with the machinations of capitalism. After acknowledging that capitalism addresses individuals on a subjective level when it “interpellates them as consumers, as subjects of desire, soliciting in them ever new perverse and excessive desires,” he claims that: Drive inheres to capitalism at a more fundamental, systemic level: drive is that which propels the whole capitalist machinery, it is the impersonal compulsion to engage in the endless circular movement of expanded self-reproduction. We enter the mode of drive the moment the circulation of money as capital becomes “an end in itself, for the expansion of value takes place only within this constantly renewed movement. The circulation of capital has therefore no limits.” (Žižek 2006b: 61)
At the level of drive, capitalism does not address individuals. In a sense, capitalism addresses itself. Drive inheres to capitalism in a quasi-objective manner. “The capitalist drive belongs to no definite individual,” writes Žižek, “rather, it is that those individuals who act as direct ‘agents’ of capital (capitalists themselves, top managers) have to display it” (Žižek 2006a: 61).
These acephalous agents are the ones we see flailing around the stock market floor or rushing through airports juggling their techno-gadget accoutrements.