Hegemony

Given a dislocation, and the status of ‘floating signifiers’ — signifiers that for relevant subjects are no longer fixed to a particular meaning.  Once detached, they begin to ‘float’, and their identity is only (partially) stabilized when they are successfully hegemonized by groups that endeavour to naturalize meaning in one way rather than another (177).

By criticizing universities for failing the economy throughout the 1980s, accusing academics of being snobbishly out of touch with the real world, and by painting a general picture of higher education as overly bureaucratic and inefficient in the face of an imminent and threateningly aggressive global market, ‘modernizers’ facilitate the process by which certain key signifiers are detached from their signifieds and rearticulated to reinforce market-friendly equivalences (177).

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