Surveillance Capitalism

Shoshana Zuboff

In 2017, a leaked Facebook document acquired by The Australian exposed the corporation’s interest in applying “psychological insights” from “internal Facebook data” to modify user behavior. The targets were 6.4 million young Australians and New Zealanders. “By monitoring posts, pictures, interactions and internet activity in real time,” the executives wrote, “Facebook can work out when young people feel ‘stressed,’ ‘defeated,’ ‘overwhelmed,’ ‘anxious,’ ‘nervous,’ ‘stupid,’ ‘silly,’ ‘useless’ and a ‘failure.’” This depth of information, they explained, allows Facebook to pinpoint the time frame during which a young person needs a “confidence boost” and is most vulnerable to a specific configuration of subliminal cues and triggers. The data are then used to match each emotional phase with appropriate ad messaging for the maximum probability of guaranteed sales.

chiesa I think where I am not and am where I do not think

Chiesa, L. (2007). Subjectivity and Otherness: A Philosophical Reading of Lacan. Massachusetts: MIT Press.

Chiesa on Chapter 2

The discovery of a structural split in/of the subject subverts the Cartesian cogito while, at the same time, revealing its intimate relation to psychoanalysis. As Lacan repeatedly states, “I think where I am not, therefore I am where I do not think.” (39)

This is to say that the unconscious I, the subject of the enunciation, really thinks at the unconscious level: it (ça) thinks where the I qua ego and qua subject of the statement is not (conscious).

Conversely, the I qua linguistic ego is (conscious) where it, the unconscious subject, does not think.

Most importantly, the subversion of the Cartesian ego shows that its illusion of unity is possible only because of its strict interdependence with the Spaltung. There is no self consciousness without the unconscious, and vice versa.

Descartes’s formulation of a fundamental principle of self-consciousness could be said contemporaneously to decree, at the level of the history of thought, the formal birth of the unconscious (although this birth will remain implicit until Freud). Consequently, it is strictly speaking senseless to speak of a pre-Cartesian notion of the unconscious.

Stavrakakis Saussure

From Yannis Stavrakakis Lacan and the Political

Lacan starts his exploration of structural linguistics with the founding stone of modern
linguistics, the concept of the sign. For Saussure, language is a formal system which is
constructed on the basis of pure difference:

In the language itself there are only differences (Saussure, 1983:118).

The content of a word is not determined by what it contains but by what exists outside it. The value of a concept is purely differential: concepts are defined negatively by contrast with other items in the same linguistic system.

Accordingly, defining one unit demands taking into account the whole structure of language, a structure that classical structuralism accepts as a closed system — this closure will later on be disputed and deconstructed by poststructuralism.

But Saussure retains the concept of difference as applicable only to the levels of the signifier (the ‘sound pattern’) and the signified (the ‘concept’) when viewed independently from one another.

Viewed together they produce something positive: the sign.

Lacan is not keen in retaining this isomorphism characteristic of the Saussurean schema … there is no isomorphism between the two domains, that of the signifier and that of the signified.

Saussure, despite his efforts to avoid such a development, appears to be reintroducing a representationalist conception of signification.

In Saussure, the distinction between signifier and signified can be described as “a relic, within a theory allergic to it, of a representationalist problematic of the sign” (Borch-Jacobsen, 1991:175).

It is clear that Lacan’s reformulation of Saussurean linguistics moves beyond any such kind of representationalism. Lacan articulates a refined position which seems to take into account the critique of the Saussurean idea of the arbitrariness of the sign.

For Saussure, arbitrariness is a defining characteristic of the relation between signifier and signified, a relation which is conceived as alien to any kind of natural connection. It is this idea of the absence of any natural connection that puzzles Benveniste.

If by signified we mean the concept and not the referent (as Saussure was keen to point out from the beginning) then what is the meaning of Saussure’s statement that there is no natural connection between the two domains? Why would one think something like that?

It is clear that the argument is falsified by an unconscious and surreptitious recourse to a third term which was not included in the initial definition. This third term is the thing itself, reality.

Even though Saussure said that the idea of ‘sister’ is connected to the signifier s-ö-r, he was not thinking any the less of the reality of the notion. When he spoke of the difference between b-ö-f and o-k-s, he was referring in spite of himself to the fact that these two terms applied to the same reality. Here, then, is the thing, expressly excluded at first from the definition of the sign, now creeping into it by detour, and permanently installing a contradiction there.

This contradiction is never resolved in Saussure’s work, since the problem of external reality is never elaborated in length.

There is a certain realist representationalism still haunting Saussure’s work or some of its many applications:  between the lines it seems to be presupposed that the signified precedes the emergence of the signifier which is there only in order to express and communicate it; meaning springs from the signified to the signifier; language is conceived as standing in for or as being identical with the real world.

As Derrida has put it, in such a schema, not only do signifier and signified seem to unite, but in this confusion, the signifier seems to be erased or to become transparent so as to let the concept [a concept linked to external reality] present itself, just as if it were referring to nothing but its own presence. (Derrida, 1981:32-3)

For Lacan, a theory of meaning founded on a recourse to some kind of referent, to a supposedly accessible order of objective reality, is clearly insufficient.

Lacanian theory offers a tentative solution to this problem by subverting the relation between the signifier and the signified.

Instead of the unity between the signifier and the signified, Lacan stresses their division; if unity prioritises the signified, division gives priority to the signifier over the production of the signified, a production which only now becomes fully elucidated.

Thus, although starting from a Saussurean angle, Lacan draws a very different distinction between signifier and signified from that of Saussure. What is most important here is that, although this second order interacts historically on the first, it is the structure of the first that governs the direction of the second

Tthis position will be further radicalised in the course of Lacan’s teaching. In “Agency of the Letter” (1957) Lacan makes a crucial move with reference to the Saussurean algorithm, which he presents as S/s.

Here, the signifier (S) is located over the signified (s), this ‘over’ corresponding to the bar separating them, a barrier resisting signification.

This barrier is exactly what makes possible “an exact study of the connections proper to the signifier, and of the extent of their function in the genesis of the signified” (E: 149).

If the dominant factor here is the bar which disrupts the unity of the Saussurean sign, then the unity of signification can only be an illusion.

What creates this illusion (the effect of the signified) is the play of the signifiers: “the signifier alone guarantees the theoretical coherence of the whole as a whole” (E: 126).

In Lacan’s schema then, the signifier is not something which functions as a representation of the signified; nor is the meaning of the algorithm S/s that there is a parallelism between the two levels, between that of the signifier and that of the signified.

Simply put, meaning is produced by signifiers; it springs from the signifier to the signified and not vice versa (as argued by realist representationalism).

It is this idea that Lacan captures with his famous example of the toilet doors. In this case the signified — loosely defined as external reality — is the same — two identical doors presumably leading to two identical toilets.

What creates the different meaning in each case, what creates the difference between the ladies’ toilet and the gentlemen’s toilet is the different signifier, that is to say the fact that each door carries a different label (‘Ladies’ and ‘Gentlemen’).

The signifier manifests the presence of difference and nothing else, making impossible any connection between signs and things.

In other words, reference to signs implies a reference to things as guarantees of signification, something which Saussure himself was ultimately unable to avoid, while the notion of the primacy of the signifier breaks with such representationalist connotations.

If an intuitive theory of meaning is usually based on a ‘picturing’ or denotative schema, as exhibited in the Augustinian picture of language according to which words signify objects,  Lacan clearly subverts this simplistic theory.

At this point, however, it is crucial to avoid a common misconception. This subversion is not effected through the elimination of the structural position of the signified.

What happens then to the signified in the Lacanian schema?

Lacan understands the signified as an effect of transference. If we speak about the signified it is only because we like to believe in its existence.

It is a belief crucial for our construction of reality as a coherent, ‘objective’ whole; a belief in something that guarantees the validity of our knowledge, sustaining the fantasy of an adaequatio between language and the world.

But for Lacan, as he argues in his seminar on The Psychoses (1955-6), even “the transference of the signified, so essential to human life, is possible only by virtue of the structure of the signifier” (III:226).

Put another way, “the supposed realism of describing the real by details is only conceivable in the register of an organized signifier …the formal articulation of the signifier predominates with respect to transference of the signified” (III:229).

Lacan then is radicalising the semiological idea, implicit in Saussure and expressed by Barthes, that “it appears increasingly more difficult to conceive a system of images and objects whose signifieds can exist independently of language”.

The world of signifieds is none other than that of language (Barthes, 1973:10).

The signified is never a full presence constituted outside language. Lacan’s radicalisation, however, entails the definitive break with the isomorphism between signifier and signified and a refined resolution of the problem of external reality.

The archimedian point of his solution is the following: the symbolic is not the order of the sign, as in Saussurean linguistics, but the order of the signifier.

Meaning is produced by the signifier: It’s the signifier that creates the field of meanings. (III:292).

pluth on milner meillassoux 1/4

One of the great merits of Milner’s reading of Lacan is not only the fact that he places Lacan within the materialist tradition in philosophy, but that, by bringing Lacan into relation to Wittgenstein, he gets us to pay attention to a topic that any materialist project now should attempt to clarify: the relation between thinking and being. It is perhaps obvious why materialisms avoid this topic, since it seems to be the very stuff of idealism.

A common point shared by most contemporary materialisms is their degradation of the status of thinking, which is usually considered to be epiphenomenal and non-real, reducible to and constituted by brain activity. Why bother accounting for its status? Therefore, many contemporary philosophical materialisms do not at all require that thinking, or anything like it, be considered a part of the real.

The real, for these materialisms, can well be considered silent, and its silence is an unproblematic one — all the more reason why the “showing” of the real would be better than any possible “speaking” about it, which will always be off the mark. The real’s silence does not cause any difficulties for the sciences that study it, since these sciences circumvent ordinary human language and linguistic meaning in the first place, precisely by relying on a mathematization of nature.

It is not ordinary human language that hits the real at all, but a more formalized “language” that does so. None of this stops natural scientists from trying to convey in ordinary language
something about their discoveries sometimes but we know that, when they do this, their writing approximates the status of poetry
, as Merleau-Ponty pointed out, and that such written texts are not really the conveyors of scientific knowledge anyway.

Such knowledge is in the formulas, the math (if it can be said to “be” anywhere), and not in the ordinary language descriptions of those formulas, which are always metaphorical.

Whatever is going on at the atomic or sub-atomic constitutive level of nature defies our ability to think, imagine, or intuit. Furthermore, our ability to manipulate the constitutive level of nature does not require that we think anything particularly clearly about it either. It simply requires a technical know-how, based on proper formalizations; not on the creation of correct linguistic expressions about it, and not on having proper intuitions about it either.

The sciences show us a way, then, in which knowledge is transmitted through mathemes, and what is said about them is basically superfluous.

According to Milner’s reading, Lacan embraces the Borromean knots because they are “saying” even less about the real than the mathemes do, and are therefore respecting even more ably what is supposed to be an inviolable barrier between the shown and the spoken. For that reason, Lacan’s is a failed or unachieved materialism: in fact, less a materialism than a mysticism.

stavrakakis subject of enjoyment 7

Stavrakakis, Yannis. Subjectivity and the Organized Other: Between Symbolic Authority and Fantasmatic Enjoyment Organization Studies 2008 29: 1037

Beyond Identification,Yet Internal to It: The Subject of Enjoyment

If this structural and structuring role of the command provides the ontological nexus within which the subject learns to interact with their social environment — the symbolic preconditions of subjection and obedience it cannot explain, however, why some commands produce obedient behaviour and others are ignored. It cannot account for the occurrence of disobedience and for instances of resistance. In fact, if we were to stay at this level, it would be impossible to account both for the failure of certain commands and for the complex ‘extrasymbolic’ means through which the organized Other supports and/or attempts to reinstitute its authority. Here, the Lacanian answer is simple. On the one hand, the real exceeds the subject and the lack this inscribes within subjective identity is what stimulates desire (for subjection to the Other).

On the other hand, the real also exceeds the Other and the lack this inscribes in the Other explains the ultimate failure of fully determining subjectivity. It is this second failure that makes resistance possible, at least in principle. It is in the traumatic fact that the Other cannot fully determine the subject that a space for freedom starts to emerge. But this is a freedom that the subject has learned to fear.

As Judith Butler has formulated it, this predicament of the subject is usually resolved with the adoption of the following stance: ‘I would rather exist in subordination than not exist’ (Butler 1997b: 7).

Both the Other and the subject prefer to repress or disavow, to defer this realization of the lack in the Other.

But in order to attempt that in a persuasive manner, the symbolic command is not enough. Something more positive is needed, given the fact that the lack marking subject and Other is a lack of jouissance. This is what fantasy attempts to offer. Let us examine in some more detail the basis of this argument. In order to sustain its hegemony, the performative, formal aspect of the command has to be supported by a fantasy scenario investing it with some supreme value at the level of enjoyment. We have seen in the previous section how Lacanian theory conceives of the different planes operating in identity formation at the intersection of subject and organized Other. We have also seen how Lacan’s negative ontology of lack leads to an attempt to encircle the real of enjoyment, a real which provides the (absent) cause of the dialectic of (failed) identifications partially constituting subjective and social reality.

Here is where Lacan’s originality — in relation to the general field of poststructuralism — is most clearly located. Why? Precisely because poststructuralism remains largely attached to what Harpham has described as ‘the critical fetish of modernity’: Language. … As a result of the linguistic turn … Language has become ‘the critical fetish of modernity’.

However, focusing on the symbolic aspects of identity … is not sufficient in order to reach a rigorous understanding of the drive behind identification acts, to explain why certain identifications prove to be more forceful and alluring than others, and to realize why none can be totally successful. In fact, poststructuralism has often employed models of subjectivity reducing it to a mere linguistic structure (reproducing a rationalist idea that control of talk and discourse means control of political belief) (Alcorn 2002: 97):

‘When poststructuralist theory imagines a subject structured by discourse, it has great difficulty making sense of subjects caught in patterns of repetition unresponsive to dialectic. To understand discourse fully is to understand the limitations of discourse … its inability to persuade the anorexic to eat, and its inability to intervene in those mechanisms of subjectivity that drive actions inaccessible to dialectic.’ (Alcorn 2002: 101)

‘Because of a kind of adhesive attachment that subjects have to certain instances of discourse, some discourse structures are characteristic of subjects and have a temporal stability. These modes of discourse serve as symptoms of subjectivity: they work repetitively and defensively to represent identity … some modes of discourse, because they are libidinally invested, repeatedly and predictably function to constitute the subject’s sense of identity.’ (Alcorn 2002: 17)

The libidinal, fantasmatic character of these attachments is also deeply implicated in processes of social change, which, under this light, can only be described in terms of a dialectic of dis-investment and re-investment … ‘to disinvest social constructions, one must do more than use language or be rational, one must do the work of withdrawing desire from representations.

This work is the work of mourning’ (Alcorn 2002: 117). Discursive shifts presuppose the ‘unbinding of libido’ and the re-investment of jouissance (Alcorn 2002: 118).

When Milgram perceptively writes that the experimenter fills a gap experienced by the subject, the association with Lacan’s formula of fantasy is unavoidable, since fantasy entails a link between the split (castrated) subject of the signifier and his objet-cause of desire, an object purporting to cover over its lack and ‘heal’ or, at least, domesticate castration.

The obvious question thus becomes: is there a fantasmatic frame that supports the symbolic command and binds the subject to the elementary structure of obedience revealed in Milgram’s experiment?

It is far from surprising that Milgram does isolate such a fantasmatic frame; he even highlights its ideological nature. This frame is science itself. What guarantees that the command of the experimenter will be taken seriously, what defers resistance, is that it is presented as part of a scientific experiment. Whatever happens in the experiment is commanded and justified by Science. As Milgram puts it, ‘the idea of science and its acceptance provide the overarching ideological justification for the experiment’ (Milgram 2005: 143).

Of course such a justification is always culturally specific: ‘if the experiment were carried out in a culture very different from our own — say, among Trobrianders — it would be necessary to find a functional equivalent of science in order to obtain psychologically comparable results’ (Milgram 2005: 144). It is also socially and politically specific: when the Yes Men, for example, make an outrageous WTO presentation to a group of students in New York they are met with hostility and not with acceptance (The Yes Men 2004: 146–7).

However, what is most important here is that this fantasmatic frame adds a positive support to the negative/formal character of the symbolic command since science is obviously invested with a positive value: ‘Ideological justification is vital in obtaining willing obedience, for it permits the person to see his behaviour as serving a desirable end’ (Milgram 2005: 144).

What seems to be implied is a particular form of attachment that can only be thought of in terms of positive investment. Thus, the experiment can function only because in the experimenter’s face the empty gesture of symbolic power and the fullness of its fantasmatic support seem to unite.

The other side of the negative force of castration implicit in the command is the fantasy channelling and sustaining in a much more positive and productive way the desire stimulated by this castration itself.

In Milgram’s words, ‘once people are brought into a social hierarchy, there must be some cementing mechanism to endow the structure with at least minimal stability’ (Milgram 2005: 149), and this mechanism involves a certain reward structure (Milgram 2005: 139), which can obviously be conceptualized in ways far more sophisticated than the ones Milgram himself could envisage. Only now can one begin to make real sense of the bond developed between experimenter and subject.

The subject of the experiment submits to the command not merely because it is a symbolic command but also because it is supported by an (imaginarized) supreme knowledge projected onto the person of the experimenter; in this case the experimenter is accepted as an agent of Science.

This projection, however, does not depend exclusively on the particular fantasy present here: it also reveals a more general condition relating to the nature of the bond between authority and subject. In Milgram’s own words, ‘Because the experimenter issues orders within a context he is presumed to know something about, his power is increased. Generally, authorities are felt to know more than the person they are commanding; whether they do or not, the occasion is defined as if they do’ (Milgram 2005: 143).

My reading may be guided by my Lacanian bias, but isn’t Milgram implying that the relation between experimenter and subject is a relation of transference? Isn’t he demonstrating that the experimenter functions as a subject supposed to know?

And, as we know from psychoanalysis, a transferential relation is never purely cognitive: it is primarily affective and libidinal; it also involves a certain enjoyment. Without such an emotional tie obedience would easily break down and disobedience would occur. Besides, how else can we explain the ‘curious’ feelings of compassion towards the experimenter, who issues the commands, and not so much towards the (supposedly) suffering person who receives the (fake) electric shocks, that Milgram detects in his subjects? The ‘unwillingness to “hurt” the experimenter’s feelings, are part of those binding forces inhibiting disobedience’ (Milgram 2005: 152).

In that sense, Milgram can contribute two major points to our inquiry.

1. obedience to authority has a lot to do with the symbolic source of the command and very little with its concrete (rational or irrational, factual or fictional) content.

2. our attachment to this symbolic source is, to a large extent, extimate to the symbolic itself.

Beyond the formal force of the symbolic command, Milgram reveals a lot about the more positive aspects of attachment and obedience to power structures. Not only are these formal structures supported by a fantasy frame manipulating our desire, but the nature of this attachment itself is also of a libidinal, transferential nature.

Symbolic power presupposes a particular type of relation between those who exercise power and those who are subjected to it, a relation of belief which results in complicity.

Such a belief cannot be cultivated and sustained without the mobilization and fantasmatic manipulation of affect and enjoyment; it is clearly located in an extimate position with regard to symbolic structure: ‘What creates the power of words and slogans, a power capable of maintaining or subverting the social order, is the belief in the legitimacy of words and of those who utter them. And words alone cannot create this belief’ (Bourdieu 1991: 170).

This is why it is so difficult — although, fortunately, not impossible — for subjects to withdraw from the experiment: ‘Though many subjects make the intellectual decision that they should not give any more shocks to the learner, they are frequently unable to transform this conviction into action’ (Milgram 2005: 150).

In other words, resistance cannot rely on a shift in consciousness and knowledge. Resistance is not an intellectual issue precisely because obedience is also not sustained at an intellectual level.

Even those who decide to ignore the command cannot do so without enormous emotional strain: ‘As the subject contemplates this break, anxiety is generated, signalling him to step back from the forbidden action and thereby creating an emotional barrier through which he must pass in order to defy authority’ (Milgram 2005: 154).

It is here, I believe, that one encounters the most disturbing aspect of Milgram’s experiment. It is clearly located in the difficulties in passing from acceptance to dissent and from dissent to disobedience. In other words, the subject has to overcome two emotional barriers in order to resist the violent command.

The first barrier leads to the expression of dissent. But dissent does not necessarily lead to disobedience: ‘Many dissenting individuals who are capable of expressing disagreement with authority still respect authority’s right to overrule their expressed opinion. While disagreeing, they are not prepared to act on this conviction’ (Milgram 2005: 163).

stavrakakis yes men 6

Stavrakakis, Yannis. Subjectivity and the Organized Other: Between Symbolic Authority and Fantasmatic Enjoyment Organization Studies 2008 29: 1037

Very often, however, experiencing such alienation is not enough to effect a lessening of the bonds attaching us to the socio-symbolic Other. In other words, subjects are willing to do whatever may be necessary in order to repress or disavow the lack in the Other.

This insight is crucial in understanding power relations. Moving beyond the banal level of raw coercion, which (although not unimportant) cannot form the basis of sustainable hegemony, everyone seeking to understand how certain power structures manage to institute themselves as objects of long-term identification and how people get attached to them is sooner or later led to a variety of phenomena associated with what, since de la Boetie, has been called ‘voluntary servitude’. The central question here is simple:

Why are people so willing and often enthusiastic — or at least relieved — to submit themselves to conditions of subordination, to the forces of hierarchical order? Why are they so keen to comply with the commands of authority often irrespective of their content?

The famous words of Rousseau from the second chapter of The Social Contract are heard echoing here: ‘A slave in fetters loses everything — even the desire to be freed from them. He grows to love his slavery …’   Obviously, the Oedipal structure implicit in the social ordering of our societies, the role of what Lacan calls ‘the Name-of-the-Father’ in structuring reality through the (castrating) imposition of the Law, predisposes social subjects to accept and obey what seems to be emanating from the big Other, from socially sedimented points of reference invested with the gloss of authority and presented as embodying and sustaining the symbolic order, organizing (subjective and objective) reality.  This central Freudian-Lacanian insight can indeed explain a lot. And this can be very well demonstrated through some empirical examples.

Consider, for instance, the story of The Yes Men, two anti-corporate activistpranksters who have set up a fake ‘World Trade Organisation’ website. Believing that the site is the official WTO site, many visitors have sent them speaking invitations addressed to the real WTO. Mike and Andy decided to accept some of the invitations and soon started attending business meetings and conferences throughout the world as WTO representatives. Although intending to shock and ridicule they soon discovered that their ludicrous interventions generated other types of reaction. This is how they describe their experience themselves:

Neither Andy nor Mike studied economics at school. We know very little about the subject, and we won’t attempt to convince you otherwise; if you are of sound mind, you would see through us immediately. Yet, to our surprise, at every meeting we addressed, we found we had absolutely no trouble fooling the experts — those same experts who are ramming the panaceas of ‘free trade’ and ‘globalization’ down the throats of the world’s population. Worse: we couldn’t get them to disbelieve us.

Some of our presentations were based on official theories and policies, but presented with far more candour than usual, making them look like the absurdities that they actually are. At other times we simply ranted nonsensically. Each time, we expected to be jailed, kicked out, silenced, or at the very least interrupted. But no one batted an eye. In fact, they applauded. (The Yes Men 2005)

Simply put, people seem to be ready to accept anything insofar as it is perceived to be transmitted from a source invested with authority: for businessmen and many academics the WTO is obviously such a source. In other words, the content of a message is not as important as the source from which it emanates. Likewise, the subject’s autonomy in filtering and consciously managing its beliefs seems to be undermined by a dependence on symbolic authority per se.

We saw in the activities staged by the Yes Men how easily people are prepared to accept whatever is perceived as coming from an authority. Obviously, what is at stake here is not only acceptance but also compliance and obedience.

Most people, as is shown in their activities, are indeed prepared to accept and obey anything coming from a source of authority irrespective of the actual content of the command. In fact, this structure of authority seems to be a frame presupposed in every social experience.

As Milgram points out, already before the experiment starts, ‘the subject enters the situation with the expectation that someone will be in charge’. Now, and this is the most crucial point, the role of this someone is structurally necessary, without him the identity of the subject itself remains suspended and no functional social interaction can take place: ‘the experimenter, upon first presenting himself, fills a gap experienced by the subject’.  This quasi-Lacanian formulation reveals something essential. First of all, it lends support to the Lacanian understanding of the Name-of-the-Father, the signifier representing authority and order, as instituting the reality of the subject. In his brief Lacanian analysis of the Milgram experiment, David Corfield is right to point out that it ‘reveals something of the super-egoical consequences of the establishment of the paternal metaphor in a clear, albeit brutal fashion’ (Corfield 2002: 200).

The founding moment of subjectivity proper, the moment linguistic/social subjects come to being, has to be associated with symbolic castration, with the prohibition of incest that resolves imaginary alienation and permits our functional insertion into the social world of language.

In other words, the command embodied in the Name-of-the-Father offers the prototype of symbolic power that structures our social reality in patriarchal societies. This is a power both negative and positive, both prohibitive and productive (à la Foucault). The performative prohibition of the paternal function is exactly what makes possible the development of (sexual) desire. Furthermore, it is a power that presupposes our complicity or rather our acceptance; only this acceptance is ‘forced’ since without it no social subject can emerge and psychosis seems to be the only alternative.

And this is a dialectic which is bound to affect our whole life: ‘A power exerted on a subject, subjection is nevertheless a power assumed by the subject, an assumption that constitutes the instrument of that subject’s becoming’ (Butler 1997b: 11).

Without the assumption of castration no desire can emerge. In that sense, if Giorgio Agamben links biopolitics (a characteristically modern phenomenon according to Foucault) with sovereignty per se (Agamben 1998), Lacan seems to be highlighting the inextricable bond between repressive and productive (symbolic) power. Hence, symbolic castration marks a point of no return for the subject.

It is the command of prohibition and our subjection to it that institutes our social world as a structured meaningful order. Without someone in command reality disintegrates.

What Lacan, in his ‘Agency of the Letter’, describes as the ‘elementary structures of culture’ (Lacan 1977: 148), meaning a linguistically determined sense of ordering, are now also revealed as elementary structures of obedience and symbolic power. The intersubjective effects of this logic are immense: ‘It is not only the subject, but the subjects, caught in their intersubjectivity, who line up … and who, more docile than sheep, model their very being on the moment of the signifying chain that runs through them’ (Lacan 2006: 21).

Without such an elementary structure of obedience — instituted and reproduced in what Milgram calls ‘antecedent conditions’: the individual’s familial experience, the general societal setting built on impersonal relations of authority — the experiment would collapse. And these antecedent conditions have to be understood in their proper Lacanian perspective: they refer primarily to the whole symbolic structure within which the subject is born: ‘the subject … if he can appear to be the slave of language is all the more so of a discourse in the universal movement of which his place is already inscribed at birth, if only by virtue of his proper name’ (Lacan 1977: 63–4).

stavrakakis lack in the Other 4

Stavrakakis, Yannis. Subjectivity and the Organized Other: Between Symbolic Authority and Fantasmatic Enjoyment Organization Studies 2008 29: 1037

Indeed, as Laclau and Mouffe have put it, objectivism and subjectivism are symmetrical expressions of the desire for a fullness that is ultimately impossible. In Lacanian theory, moving beyond the Scylla of objectivism and the Charybdis of subjectivism entails the formulation of a novel conception of subjectivity; in fact, it is this new subject, the subject as lack that, through its continuous dialectic with the (equally lacking) Other, symbolic reality, signifies the collapse of subjectivism and objectivism.

Already from his Rome Discourse Lacan formulates his strong objection towards any reference to a closed totality both at the collective and the individual level. And he concludes: ‘it is the subject who introduces division into the individual, as well as into the collectivity that is his equivalent. Psychoanalysis is properly that which reveals both the one and the other to be no more than mirages’. Cederstrom and Willmott are correct to point out that this way in which Lacan intervenes in the agency/structure debate ‘holds out the promise of allowing us to deal with issues of desire and de-centring without falling prey to determinism’. And this applies both to subjective determinism and objective determinism: ‘By advancing a notion of the agent that is predicated on a negative ontology, we challenge the common assumption that the agent either is a free and self-reflexive entity or is a constrained and fully pre-determined category’.

Lacan’s theory of the subject emphasizes thus the notions of ‘desire’ and ‘lack’, the constitutive dialectic between lack and desire. This helps theorists avoid the usual traps of reductionism and essentialism when trying to consider the relationship between subjectivity, society and politics. This relationship is theorized as a function of political identification, leading to a picture of the socio-political field characterized by a complex play of (ultimately failed) identifications, disidentifications and renewed identifications.

Isn’t Ernesto Laclau pointing to the same necessary/impossible dialectic when he highlights the fact that the obstacle limiting my identity and showing its ultimate impossibility is also its condition of possibility insofar as there is no identity without difference and no desire without lack (Laclau 1990: 39)?   True, ideological/discursive determination is unavoidable, even necessary. No social reality and subjective identity can emerge without it; and no management of subjective lack.  At the same time it is ultimately impossible.

No ideological determination is ever complete. Social construction is always an imperfect exercise, and the social subject cannot transcend the ontological horizon of lack. Something always escapes from both orders — Lacan reserves a special name for that: the Real, an excessive quantum of enjoyment (jouissance) resisting representation and control. Something that the subject has been forced to sacrifice upon entering organized society, and which, although lost and inaccessible/unrepresentable for ever, does not stop causing all our attempts to encounter it through our identification acts.

Subjectivism posits a source of power external to the subject, immanentism posits a source of power internal, intimate to the subject, while what is needed is to conceptually grasp a form of external intimacy, what Lacan calls extimité. This is the realm of the real as extimate kernel of the subject, as the lost/impossible enjoyment that, through its constitutive lack, kicks off a whole socio-political dialectic of identifications aiming to recapture it.

In other words, the administration of this constitutive lack of enjoyment takes place in a field transcending simplistic dichotomies (individual vs. collective). How can we access this field? And what can Lacanian theory contribute to our understanding of its constitution and functioning? Of how subjects are constituted, human lives lived and social orders and institutions organized and sustained?

Where is power and authority exactly located in this play? And how are their symbolic and fantasmatic dimensions, language and enjoyment, interimplicated?

failure of mirror stage autism

Bailly, Lionel. Lacan: A Beginner’s Guide. Oxford: One World, 2009.

At first, the baby appears only to need mild, attention to its hygiene, and rest. Psychoanalysis has made much of the breast, because it is a perfect object for the newborn baby: it is food, drink, warmth, comfort, and love. The newborn, drunk on mild, hardly knows it’s been born.  Psychoanalysts point to that state of contentment as something that can never be found again, they point to the breast as a lost perfect object, although not in the same way that the Phallus is a lost perfect object. But that perfect state cannot persist, because the child is growing, and as it does so, its needs become more complex. After a while, it needs to use its developing muscles, and it needs stimulation.  Those needs can be met quite easily: a safe room with space to crawl about, furniture to hold onto so that it may pull itself onto its feet, a television and a couple of of toys should suffice … but they don’t.

Studies … of institutionalised babies showed that even when adequately cared for, they failed to thrive: they became listless and depressed … Lacan – and perhaps everyone else – would say that from day one, the child also needs love, but this begs the question why; love is, anyway, a lot of different things, that is so essential to the formation of the child’s mental health?  The answer may lie in Lacan’s Mirror Stage, in which the mother’s loving gaze is the child’s first mirror and crucial to the formation of the infant’s sense of identity.

… the failure of this first mirror can lead to a deep fault in the foundation of the baby’s sense of identity, which is the ability to conceive of itself as an object, and a beloved object. Without the means of forming the proto-concept of ‘self’ at the right moment in infancy, there may be severe delays in cognitive development or even a complete failure to develop the concept of ‘subject’ and by extension ‘object’ and all the conceptualisations that follow, resulting in severe autism.  All this would imply that ‘love’ is a primary need – perhaps the primary need – with respect to the construction of the human Subject. 113-114

But it is in the dimension of love that demand can never ‘match’ the need, and therefore the dimension in which desire flourishes.

One can only demand love obliquely, because in its very nature, it eludes language. It is not that the child does not try to ask for it, indeed, once a child is able to speak, most of its demands are expressions of its need for love.  If you think about it, outside circumstances of extreme economic hardship (in the developing world or in war), it is rare for a child to have to demand something fundamental to its physical survival. Most of the time, what it asks for is ‘extra’: every day and at every opportunity, ‘plain past not filled’ or ‘chocolate cake’ or ‘not the yoghurt with bits in but that one’.  It is in the inessential ‘extra’ that is coded the demand for love: in Lacan’s words, ‘the demand cancels the particularity of whatever is given by changing it into a proof of love’.

But why cannot love be demanded directly?  Lacan would say that it is because love consists in ‘giving what one doesn’t have’ (Ecrits) – in other words, it can only be seen in the effort put in by the giver of love. Thus, the child ‘deduces’ the mother’s love by the effort and will she puts into satisfying the inessential part of the demand; her love is read in her proofs that her greatest desire is to be with and satisfying to the child.  In this relationship, therefore, the child sees the mother’s love as depending upon the existence of a need (Lacan calls it a lack-in-being) and a desire in her – a desire the child thinks it fulfills. 115

master signifier

Slavoj Zizek: What is a Master-Signifier

By Rex Butler

http://www.lacan.com/zizek-signifier.htm

[…]

And what Laclau and Mouffe’s ‘radical democracy’ marks is this paradox whereby the very success of a signifier in casting its light over others is also its failure, because it can do so only at the cost of increasingly emptying itself of any determinate meaning, or because in doing so it can always be shown not to be truly universal, to leave something out.

What this means is that, because there is no underlying society to give expression to, each master-signifier works not because it is some pre-existing fullness that already contains all of the meanings attributed to it, but because it is empty, just that place from which to see the ‘equivalence’ of other signifiers. It is not some original reserve that holds all of its significations in advance, but only what is retrospectively recognized as what is being referred to. Thus, to take the example of ‘democracy’, it is not some concept common to the liberal notion of democracy, which asserts the autonomy of the individual over the State, and the socialist notion of democracy, which can only be guaranteed by a Party representing the interests of the People. It is not a proper solution to argue either that the socialist definition travesties true democracy or that the socialist alternative is the only authentic form of democracy. Rather, the only adequate way to define ‘democracy’ is to include all political movements and orientations that legitimate themselves by reference to ‘democracy’ – and which are ultimately defined only by their differential relationship to ‘non-democracy’. As Zizek writes:

The only possible definition of an object in its identity is that this is the object which is always designated by the same signifier – tied to the same signifier. It is the signifier which constitutes the kernel of the object’s ‘identity’. (SO, 98)

In other words, what is crucial in any analysis of ideology is to detect, behind the apparently transcendental meaning of the element holding it together, this tautological, performative, fundamentally self-referential operation, in which it is not so much some pre-existing meaning that things refer to as an empty signifier that is retrospectively seen as what is being referred to. This ideological point de capiton or master-signifier is not some underlying unity but only the difference between elements, only what its various mentions have in common: the signifier itself as pure difference (SO, 99).

Laclau and Mouffe’s ‘radical democracy’ is a recognition that ideological struggle is an attempt to ‘hegemonize’ the social field: to be that one element that not only is part of the social field but also quilts or gives sense to all the others – or, in Hegelian terms, to be that ‘species which is its own universal kind’ (SO, 89). But, if this is the way ideology works, it is also this contingency, the notion that the meaning of any ideological term is fundamentally empty, not given in itself but able to be interpreted in various ways, that Laclau and Mouffe argue for. That is, ‘radical democracy’ would be not only one of the actual values within the ideological field, but also that in which other values recognize themselves, that for which other values stand in. It would be not only one of the competing values within the ideological struggle, but would speak of the very grounds of this struggle. As Zizek writes:

The dialectical paradox [of ‘radical democracy’] lies in the fact that the particular struggle playing a hegemonic role, far from enforcing a violent suppression of differences, opens the very space for the relative autonomy of particular struggles: the feminist struggle, for example, is made possible only through reference to democratic-egalitarian political discourse. (SO, 88-9)

It is with something like this paradox that we can see Zizek grappling in his first two books. In Sublime Object, he thinks that it is only through the attempt to occupy the position of metalanguage that we are able to show the impossibility of doing so (SO, 156) and the phallus as what ‘gives body to a certain fundamental loss in its very presence’ (SO, 157). In For They Know Not, he thinks the king as guaranteeing the ‘non-closure of the social’ insofar as he is the ‘place-holder of the void’ (TK, 267) and the ‘name’ as what by standing in for the New is able to preserve it (TK, 271-3). And, in a way, Zizek will never cease this complicated gesture of thinking the void through what takes its place. In this sense, his work remains profoundly indebted to the lesson of Hegemony and Socialist Strategy. But in terms of Laclau and Mouffe’s specific project of ‘radical democracy’, Zizek’s work is marked by an increasing distance taken towards it. In “Enjoyment within the Limits of Reason Alone”, his Foreword to the second edition of For They Know Not, he will speak of wanting to get rid of the ‘remnants of the liberal-democratic stance’ of his earlier thought, which ‘oscillates between Marxism proper and praise of ‘pure democracy’ (TK, xviii). And, undoubtedly, Zizek’s work becomes more explicitly Marxist after his first two books. But, more profoundly, this change in political orientation is linked to certain difficulties he begins to have with Laclau and Mouffe’s notion of ‘hegemony’ itself. They might be summarized as: if political struggle is defined as the contest to put forward that master-signifierwhich quilts the rest of the ideological field, then what is it that keeps open that frame within which these substitutions take place? What is it that ‘radical democracy’ does not speak of that allows the space for their mutual contestation? As Zizek writes later in Contingency, Hegemony, Universality, we need to ‘distinguish more explicitly between contingency/substitutability within a certain historical horizon and the more fundamental exclusion/foreclosure that grounds this very horizon’ (CHU, 108). And this leads to Zizek’s second major criticism of Laclau and Mouffe: that for all of their emphasis on the openness and contingency of signification, the way the underlying antagonism of society is never to be resolved, nothing is really contemplated happening in their work; no fundamental alteration can actually take place. There is a kind of ‘resignation’ in advance at the possibility of truly effecting radical change, a Kantian imperative that we cannot go too far, cannot definitively fill the void of the master-signifier, cannot know the conditions of political possibility, without losing all freedom (CHU, 93, 316-7).

But, again, what exactly are Zizek’s objections to Laclau and Mouffe’s notion of ‘radical democracy’? And why is Marxism seen as the solution to them? As we have said, underlying the project of radical democracy is a recognition that society does not exist, cannot be rendered whole. It cannot be rendered whole not because of some empirical excess but because any supposed unity is only able to be guaranteed from some point outside of it, because the master-signifier that gathers together the free-floating ideological elements stands in for a void. As with the order of language, this empty signifier or signifier without signified is the way for a self-contained, synchronic system, in which the meaning of each element is given by its relationship to every other, to signify its own outside, the enigma of its origin (TK, 198). This means that any potential master-signifier is connected to a kind of hole or void that cannot be named, which all the elements stand in for and which is not defined by its relationship to others but is comparable only to itself: objet a. But for Zizek, finally, Laclau and Mouffe’s ‘radical democracy’ remains too much within an horizon simply defined by these elements. It does not do enough to think that frame which allows their exchangeability. More importantly, it does not do enough to change this frame, to bring what is excluded from it inside. It is not, in other words, that true ‘concrete universality’, in which the genus meets itself amongst its species in the form of its opposite (CHU, 99-101). For Zizek, it is not ‘radical democracy’ but only ‘class struggle’ that is able to do this, that is able to signal this antagonism – void – that sutures the various ideological elements. It is only ‘class struggle’ that is at once only one of the competing master-signifiers – class, race, gender – and that antagonism to which every master-signifier is an attempt to respond (CHU, 319-20).

Of course, at this point several questions are raised, to which we will return towards the end of this chapter and in Chapter 5. First of all, how fair are Zizek’s accusations against Laclau and Mouffe when, as we have seen, radical democracy just is this attempt to think that ‘void’ that allows all requiltings, including that of ‘radical democracy’ itself? Is Zizek in his advocacy of ‘class struggle’ only continuing the principle already at stake in ‘radical democracy’? Is he not with his insistence on ‘class struggle’ merely proposing another requilting of ‘radical democracy’, another renaming of the same principle? And yet, Zizek insists, it is only in this way that we can truly bring out what is at stake in ‘radical democracy’. It is only in this way that we can make clear that no master-signifier is final, that every attempt to speak of the void is subject to further redefinition. It is only in this way that the process of contesting each existing master-signifier can be extended forever. (It is for this reason that Zizek will accuse Laclau in Contingency, Hegemony, Universality of a kind of Kantian ‘formalism’ (CHU, 111-2, 316-8), of excepting a transcendental, ahistorical space from the consequences of his own logic.) And yet, if Zizek challenges Laclau and Mouffe’s ‘radical democracy’ on the basis of ‘class’, class is not exactly what he is talking about but would only stand in for it. As we have already seen, class is not to be named as such because the very effect of its presence is that it is always missed. In this sense, class is both master-signifier and objet a, both master-signifier and what contests the master-signifier, both that void the master-signifier speaks of and that void the master-signifier covers over. Is there not therefore a similar ‘resignation’ or failure in Zizek, a continual falling short of that act that would break with the symbolic and its endless substitution? Or is this ‘failure’ only the symbolic itself? Is Zizek finally not proposing an end to the symbolic but rather insisting on the necessity of thinking its ‘transcendental’ conditions, the taking into account of that ‘outside’ that makes it possible?

Accordingly, in this chapter we look at how the master-signifier works. We examine the ways in which Zizek takes it further than Laclau and Mouffe’s similar notion of the hegemonic ‘universal signifier’. And how he takes it further – to begin to head toward those issues we have previously signalled – is that it is not a mere extension of an existing concept tending towards emptiness, but is ’empty’ from the very beginning, a pure ‘doubling’ of what is. That is, implicit in the idea of the master-signifier is that it is not so much an empirical observation that comes out of the world or a formal structure that precedes it as what at once makes the world over in its image and is the secret explanation of the world just as it is; something that is neither to be verified or refuted but, as we saw in Chapter 1 with regard to class and the unconscious, is its own absence or difference from itself. And it is for this reason that later in this chapter we look at the relationship of this master-signifier to objet a around two privileged examples in Zizek’s work: the figure of the ‘shark’ in the film Jaws and the ‘Jew’ in anti-Semitism. In both cases, we can see that objet a that is behind the master-signifier and that allows us to recoup its difference from itself, to say that all its variants speak of the same thing. And this will lead us to the innovative aspect of Zizek’s treatment of ideology: his analysis of how a certain ‘distance’ – or what he calls ‘enjoyment’ – is necessary for its functioning. It is a distance we already find with regard to Jaws and Jews; but it can also be seen as a feature of ideological interpellation, as analysed by Althusser. Finally, following on from this, in the last section of this chapter, we pursue the idea that there is always a certain necessary openness by which we are able to contest any ideological closure, that the same element that sutures the ideological field also desutures it, that we are always able to find a species within it that is more universal than its genus. This again is the ambiguity of objet a as at once what indicates that void at the origin of the symbolic constitution of society and what stands in for it. And it is this that leads us towards Chapter 3, which raises the question of objet aas that act that would break or suspend the symbolic order of the master-signifier.

Some examples of the master-signifier

So what is a master-signifier and how does it operate in ideology? In order to answer this question, let us begin, perhaps surprisingly, with three examples taken from the realm not of politics but of art. In the chapter “The Wanton Identity” from For They Know Not, in the middle of a discussion of what he calls the ‘re-mark’, Zizek speaks of the famous third movement of the Serenade in B flat major, KV 361, by Mozart. In it, a beautiful introductory melody, played by the winds, is joined by another, played by the oboe and clarinet. At first, this second melody appears to be the accompaniment to the first, but after a while we realize that this first is in fact the accompaniment to the second, which as it were ‘descends ‘from above’ (TK, 76-7). Zizek then considers the well-known ‘bird’s eye’ shot of Bodega Bay in flames during the attack of the birds in Hitchcock’s film The Birds. We have what initially appears to be an unclaimed point of view, but at first one bird, then another, and then another, enters the screen, until there is a whole flock hovering there before us. We soon realize that those birds, which originally appeared to be the subject of the shot, much more disquietingly provide its point of view (TK, 77). Finally, Zizek looks at what appears to be the reverse of this procedure, the opening scene of Francis Ford Coppola’s espionage thriller, The Conversation. The film begins with a seemingly conventional establishing shot of workers in a square during their lunch break, over which play random snatches of conversation. It is not until the end of the film that we realize that what we took to be mere background noise there holds the key to the plot (and to the survival of the agent who recorded it): the bugging of a furtive lunchtime liaison of an adulterous couple and their plans to murder the woman’s husband (TK, 77).

There is a surprising turnaround in each case here – close to what a number of contemporary theorists have characterized as simulation – but we should try to explain in more detail how this ‘reversal’ actually occurs. In each case, we can see that it works neither by adding something to the original, proposing some complement to it, nor by inverting the original, suggesting some alternative to it. In Mozart, that second melodic line is not a variation upon or even the counterpoint to the first. In The Birds, we never see whose point of view the ‘bird’s eye’ shot represents. In The Conversation, no one is sure until the end of the film what the significance of the conversation is. The ‘re-mark’ does not so much ‘add’ as ‘subtract’ something – or, more subtly, we might say that it adds a certain ‘nothing’. What the addition of that second, ‘re-marking’ element reveals is that something is missing from the first, that what was originally given is incomplete. That order we initially took to be self-evident, ‘unre-marked’, is shown to be possible only because of another. That place from which the world is seen is reflected back into the world – and the world cannot be realized without it (TK, 13). Or, to put this another way, the world is understood not merely to be but to signify, to belong to a symbolic economy, to be something whose presence can only be grasped against the potential absence or background of another (TK, 22).

Thus, to return to our examples, the genius of Mozart in the third movement of the Serenade is not that the second motif retrospectively converts the first into a variant of it, but that it suggests that both are ultimately variants of another, not yet given, theme. It reveals that the notes that make up the first are precisely not other notes, for example, but only for example, those of the second. This is the ‘divine’ aspect of Mozart’s music: it is able to imply that any given musical motif only stands in for another, as yet unheard one that is greater than anything we could imagine. And this is the genius of Hitchcock too in The Birds (of which The Conversation is an aural variant), for in that Bodega Bay sequence the ultimate point of view is not that of the birds but that of off-screen space itself, for which the birds are only substitutes. Indeed, the French film theorist Pascal Bonitzer speaks of this ‘doubling’ or ‘re-marking’ of what is in terms of the ‘gaze’ in the essay ‘Hitchcockian Suspense’ he writes for the Zizek-edited collection Everything You Always Wanted to Know. He begins by conjuring up that archetypal scene from early cinema, in which we see a young nanny pushing a pram being courted by an amorous soldier in a park. He then speaks of the way that, signalled by an intervening crime, what at first seemed innocent and sentimental becomes:

Troubled, doubled, distorted and ‘hollowed out’ by a second signification, which is cruel and casts back every gesture on to a face marked by derision and the spirit of the comic and macabre, which brings out the hidden face of simple gestures, the face of nothingness. (H, 20)

That is, the soldier and the nanny can now be seen to be playing a dangerous and ambiguous game: the nanny wishing to drown the baby, the soldier dreaming of assaulting the nanny. But, again, the crucial aspect here is that none of this actually has to happen, nor does the crime even have to take place. The peculiar form of Hitchcockian ‘suspense’ lies in what is left out of the scene, what does not happen; this other place or possibility – which we might call the ‘death’s head’ (H, 20) of the gaze – for which what we do see stands in.

It is this reversal of meaning that we also have in Zizek’s other examples of the master-signifier in For They Know Not, which is that book of his where he deals most extensively, as he says, ‘on the One’ (TK, 7-60). The first is the notorious Dreyfus Affair, which in 1898 saw an innocent Jewish captain of the French Army, Alfred Dreyfus, sent to Devil’s Island for being part of a plot to overthrow the government of the day. It is an episode that even now has its effects: the separation of Church and State in modern democracies, Socialist collaboration in reformist governments, the birth of both Zionism and right-wing populist political movements. The decisive incident of the whole affair, argues Zizek, did not occur when we might at first think, during that moment when Dreyfus was initially accused and then vigorously defended by the writer Zola, when the facts were weighed up and appeals made to the rule of law. Rather, the turning point came later, when all was seemingly lost for the anti-Dreyfus forces, when the evidence seemed most stacked against them. It was the episode in which the Chief of French Intelligence, Lieutenant Colonel Henry, who had just been arrested for forging documents implicating Dreyfus, committed suicide in his cell. Of course, to an unbiased observer, this could not but look like an admission of guilt. Nevertheless, it was at this point that the decisive intervention occurred. It was that of the little-known journalist Charles Maurras who, outwitting his better credentialled opponents, argued that this action by Henry was not evidence against the plot in which Dreyfus was implicated but evidence for. That is, looked at in the right way – and here the connection with Hitchcock’s notion of the ‘gaze’ – Henry’s forgery and suicide were not an admission of guilt but, on the contrary, the heroic actions of a man who, knowing the judiciary and press were corrupt, made a last desperate attempt to get his message out to the people in a way they could not prevent. As Zizek says of Maurras’ masterstroke: ‘It looked at things in a way no one had thought or dared to look’ (TK, 28) – and, we might even say, what Maurras added, like Hitchcock, is just this look itself; what he makes us see is that Henry’s actions were meant for our look and cannot be explained outside of it.

We find the same sudden reversal of meaning – the same turning of defeat into victory – in our next example from For They Know Not. It is that of St Paul, the founder of the Christian Church. How is it, we might ask, that St Paul was able to ‘institutionalize’ Christianity, give it its ‘definitive contours’ (TK, 78), when so many others had tried and failed before him? What is it that he did to ensure that Christ’s Word endured, would not be lost and in a way could not be lost? As Zizek writes, in a passage that should remind us of what we said in our Introduction about how the messages of our great philosophers cannot be superseded or distorted:

He (St Paul) did not add any new content to the already-existing dogmas – all he did was to re-mark as the greatest triumph, as the fulfilment of Christ’s supreme mission (reconciliation of God with mankind), what was before experienced as traumatic loss (the defeat of Christ’s mundane mission, his infamous death on the cross) . . . ‘Reconciliation’ does not convey any kind of miraculous healing of the wound of scission; it consists solely in a reversal of perspective by means of which we perceive how the scission is already in itself reconciliation. To accomplish ‘reconciliation’ we do not have to ‘overcome’ the scission, we just have to re-mark it. (TK, 78)

We might say that, if St Paul discovers or institutes the word of Christ here, it is in its properly Symbolic sense. For what he brings about is a situation in which the arguments used against Christ (the failure of His mission, His miserable death on the cross) are now reasons for Him (the sign of His love and sacrifice for us). Again, as opposed to the many competing prophets of the time, who sought to adduce evidence of miracles, and so on, it is no extra dimension that St Paul provides (that in fact Christ succeeded here on earth, proof of the afterlife). Rather, he shows that our very ability to take account of these defeats already implies a kind of miracle, already is a kind of miracle. Defeat here, as understood through the mediation of Christ’s love, is precisely not a sign of a victory to come but already a form of victory. St Paul doubles what is through the addition of an empty signifier – Christ’s worldly mission – so that henceforth the very lack of success is success, the failure of proof is proof. Through this ‘re-mark’, the very fact that this defeat is seen means that it is intended to be seen, that a lesson or strength is sought to be gained from it. This gaze on to events becomes part of these events themselves. It is what Lacan in his Seminar on The Ethics of Psychoanalysis calls the ‘point of view of the Last Judgement’ (S7, 294). And in this would lie the ‘superiority’ of Christianity over both atheism (St Paul) and Jewishness (Maurras). Exactly like the figure of the king for Hegel, through Christ we are able to bring together the highest and the lowest, the Son of God and the poorest and most abject of men (TK, 85). Indeed, this is what Hegel means by dialectical sublation – or this is what allows dialectical sublation – not the gradual coming-together of two things, but a kind of immediate doubling and reversal of a thing into its opposite. Seen from another hitherto excluded perspective, the one already is the other, already is ‘reconciled’ to the other (although, as we have seen, it is also this that allows us to think their separation, what cannot be taken up or sublated).

We might just offer here one more example of this kind of ‘conversion’ from For They Know Not, which originally derives from Lacan’s Seminar on The Psychoses. It is another instance, like St Paul, of the Symbolic power of speech, or what Lacan calls ‘full speech’; but it is a ‘full speech’, paradoxically – and here again we return to the lesson of our great philosophers – that is ‘full’ in being ’empty’. (Or, more accurately, it is a speech that is able to bring about the effect of Imaginary misrecognition, of always referring to present circumstances, through its Symbolic ability to turn failure into success. That is, as Zizek insists in For They Know Not, the Imaginary and the Symbolic are not two opposed registers, for within the Imaginary itself there is always a point of ‘double reflection’ (TK, 10), where the Imaginary is hooked on to the Symbolic.) 1 It is exactly in saying ‘nothing’ that the word lives on, is transmitted. This last example is from the play Athalie by Racine – and it too involves a certain ‘plot’. The master-signifier this time is to be found in the words of one of the play’s characters, the high priest Jehoiada, to the recent convert Abner who, despite his brave actions, still fears what is being done to the Christians under King Athaliah and is unsure as to the ultimate outcome of their struggle. In response to Abner’s doubts, Jehoiada replies:

The one who puts a stop to the fury of the waves Knows also of the evil men how to stop the plots. Subservient with respect to his holy will, I fear God, dear Abner, and have no other fear. (TK, 16)

As Zizek emphasizes, faced with the anxiety and uncertainty of Abner, who in fact is always waiting to be discouraged, Jehoiada does not attempt logically to persuade him. He does not argue that Christianity is winning or promise him heaven (both of which, as it were, would be only the consequence of belief and not its explanation). Rather, he simply states that all of these earthly fears and hopes are as nothing compared to the fear of God Himself. Suddenly – and, again, it is the notion of ‘conversion’ that Zizek is playing on – all of these worldly concerns are seen in a different light. What allows religious conversion is not the prospect of imminent success on earth or the future promise of heaven, but the fear of God Himself, by comparison to which the worst here is already like being in heaven. (At the same time – and this is why Zizek is able to repeat Feuerbach’s critique of religion as offering a merely specular, reversed image of the world, secretly determined by what it opposes (TK, 17) – it is through this impossible, virtual space that we would be able to mark the failure of any actual heaven to live up to its ideal, that we can know that any heaven we can actually grasp is not yet it.) It is only at this point that the proper gesture of ‘quilting’ or point de capiton takes place. Abner is transformed from an uncontrolled zealot, whose fervour marks a deep insecurity, to a true and faithful adherent, who is convinced of his mission and who neither needs the reward of heaven nor is shaken by events that appear to go against him.

This is, indeed, the suddenness or immediacy of Symbolic conversion, as emphasized by Zizek (and intimated in various ways by St Paul and Hegel). It does not properly work by reason, argument, persuasion. It can never be grasped as such. We are always too late to catch it in action because it has already erased itself, made it seem as though it is merely describing things as they are. Any evidence or confirmation would remain only at the level of the Imaginary, always in the form of horoscopes, predictions, self-fulfilling prophecies. And, equally, it is not even a matter of subjective belief, as all the great theologians already knew. The Word, the Other, already believes for us, and we can only follow. There is always a belief before belief. Self-knowledge and self-reflection come about only afterwards. And all of this is why, if St Paul is able to found an institution on the Word of God, he also cannot, because there is always something about the master-signifier that resists being fixed in this way. But this is what God, this is what the institution, this is what the master-signifier, is. The master-signifier is the name for its own difference from itself. The master-signifier names its own difference from itself. And to go back to Lacan’s Seminar on The Psychoses, in which he first begins to formulate his theory of the master-signifier, this is just what the psychotic is unable to do. As Lacan comments there, a little psychosis, as seen in something like paranoia, is normal: the constitution of a coherent symbolic reality requires a certain reading in of plots, of hidden meanings, behind the apparent surface of things. And, of course, what this suggests is the possibility of another plot behind this plot, and so on. But what the psychotic is unable to do is stop at a certain point and say that this infinite regress is what the plot is: the symbolic closure of the Name-of-the-Father or master-signifier has been foreclosed to them. 2 It is in this regard that the Church is necessarily in touch with something that goes beyond it, a sort of performative miracle outside of any institutionalization, which at once opens up and closes down the difference of the master-signifier from itself: objet a. As Lacan notes admiringly of Christianity and its point de capition: “You will say to me – That really is a curate’s egg! Well, you’re wrong. The curates have invented absolutely nothing in this genre. To invent a thing like this you have to be a poet or a prophet.” (S3, 267).

Jaws and Jews

But, despite all we have said so far, we have not perhaps spoken enough about the master-signifier. Are not the examples we have given far-fetched, not typical of the way contemporary society actually operates? Do we really see such conspiracies as the Dreyfus case any more? Can a situation suddenly be ‘converted’ and turned around, as in St Paul and Athalie? Do such points de capiton as the ‘Jewish plot’ and the ‘fear of God’ truly exist in today’s world? Is there a single ‘quilting’ point that is effectively able to condense an entire ideological field and make us see it in its terms? And, along these lines, how are we to obtain any critical distance on to the master-signifier? How are we to speak of its failure when it is just this ‘failure’ that the master-signifier already takes into account, that the master-signifier is? How to oppose anything to the master-signifier when one of the first things affected by it is the ‘very standard by means of which we measure alienation’ (TK, 15)? How to step outside of this ideological space when the very idea of some non-ideological space is the most ideological illusion of all (MI, 19-20)? And what of the role of objet a in all of this, as what allows this differential structure according to which the master-signifier is defined by what it is not, in which the outside is inside (extra-ideological space is ideological) and the inside is outside (the symbolic order works only insofar as there is some distance on to it)? How does objet a function to ensure that there is no outside to the symbolic order, but only insofar as there is a certain ‘outside’ to it?

In order to answer these questions, let us begin by taking up undoubtedly Zizek’s best known example of the master-signifier in action: the figure of the shark from Jaws. Of course, like all great movie monsters, the shark can be seen as representative of many things, from the forces of nature fighting back (as humans increasingly encroach on its territory), to the eruption of sexuality (it appears after two teenagers attempt to have sex in the water), from the threat of the Third World to America (the shark, like illegal immigrants, arrives by the sea) to the excesses of capitalism (as revenge for the greed of the town mayor and resort owners in refusing to close the beach during a holiday weekend). In this sense, the shark can be understood as allowing the expression of ordinarily repressed desires and impulses within society, making explicit its usually unspoken ideologies and beliefs. And it is into this interpretive milieu that the analyst enters when they argue that it is their conception of the shark that best offers an insight into the society that produced it. However, as we have already seen with the ‘rise’ of the Nazi narrative in Germany in the 1930s, it is exactly here not a matter of deciding which account of the shark best corresponds to the truth of contemporary society, for it is the shark itself that each time constructs society in its image. Or, to put it another way, the analyst already has something to say about society (some point to make about the environment, sexuality or capitalism), which they then attribute to the shark. In both cases, what is not questioned – what the overwhelming physical presence of the shark allows us to forget – is that this is only an interpretation of society. What is not seen is that circularity according to which the shark is seen as embodying certain tendencies that have already been attributed to the shark. As Zizek says of what he calls this ‘direct content analysis’: ‘(It) proceeds too quickly and presupposes as self-evident the fantasy surface itself, the empty form/frame which offers space for the appearance of the monstrous content’ (E!, 133).

That is, the true ideological effect of the shark, how it functions as a master-signifier, is to be found not in the way it represents certain tendencies in society that are already recognized but in the way it allows us to perceive and state these tendencies for the first time. It is the shark itself that allows the various fantasies and desires of the analyst – the true ‘monstrous content’ Zizek speaks of – to be expressed as though with some evidence, as though speaking of something that is actually there. As we saw with the re-mark, if the shark appears merely the expression of social forces that already exist, these forces would also not exist without the shark. If the shark appears simply to put a name to things, these things could also not be perceived before being named. (Zizek says the same thing about Hitchcock’s The Birds: that if the film dramatizes certain pre-existing family tensions, these tensions could not be seen without the birds (LA, 104-6). 3 But, again – this is the very ‘fantasy frame’ that allows these ‘monstrous contents’ to be registered – in this circularity something new is brought about. If the shark expresses only what is already attributed to it by various interpreters, it also appears to be what they are all talking about, what they all have in common, even in their very differences from and disagreements with each other. It is over the meaning of the shark that they dispute, as though it is real, as though it is more than others see in it. And it is in this way, finally, that the shark acts as a master-signifier, as what various ideological tendencies recognize themselves in, what ‘quilts’ them, makes them equivalent. As the critic Fredric Jameson writes, in a passage cited by Zizek:

The vocation of the symbol – the killer shark – lies less in any single message or meaning than in its very capacity to absorb and organize all of these quite distinct anxieties together. As a symbolic vehicle, then, the shark must be understood more in terms of its essentially polysemous function rather than as any particular content attributable to it by this or that spectator. (E!, 133)

However, to try to draw out what Jameson is saying a little more, what is implied here is that there is some ‘real’ shark behind all of the various interpretations of it. It would be a shark that is not only what is in common to all of these interpretations but what all of them try (and fail) to take account of. It would be a shark that is more than any of these interpretations and that is unable to be captured by any one of them – something that in a sense cannot be named, and for which the shark itself is only a substitute (TN, 149). 4 It is what Zizek calls in similar circumstances what is ‘in shark more than shark’, the shark as objet a. And it is what we have already seen make it so hard to think outside of the master-signifier, because this outside is what the master-signifier is. From now on, the very differences or even incommensurabilities in interpretation (of society) are only able to take place as though they are arguing over the ‘same’ shark. But let us try to analyse how this objet a works to allow the master-signifier, and how, if it closes off any simple outside, it might also open up a certain ‘alternative’ to it. As we say, the shark is merely a tissue of differences. In a circular way, it is not what various interpretations seek to describe but what is retrospectively seen to fill out various interpretations. To this extent, there is a kind of infinite regress implied in trying to speak the truth of the various interpretations of the shark, insofar as they correspond to the social, because this social can only be seen through the shark. As with the system of language, the shark and these various interpretations of the social are mutually defining. And yet, as with the system of language, we must also try to find what all of these elements attempt to stand in for, what initiates this process of definition. And this is what Zizek calls the shark as objet a: what holds the place of that ‘pure difference’ (SO, 99) that both the shark and its interpretations seek to exchange themselves for.

We might put this another way – and begin to think what Zizek means when he says that ideology today already incorporates its own distance from itself. We have spoken of how the shark is never a neutral or natural object but always from the beginning only a reflection or expression of competing ideologies. And it is into this contested field that the analyst necessarily enters. That is, even the first description of the shark is already an attempt to speak of, displace, other interpretations. Each description is not merely a description but as it were a meta-description, an attempt to provide that point de capiton that quilts all the others. Thus, when it speaks of the shark, it also wants to speak of what all those others that speak of it have in common, what they all stand in for. And it is in this sense – it is just this that we see in cultural studies-style analyses of such objects as Jaws – that each attempt not only is ideological but also attempts to break with ideology, to take a certain distance from those other accounts which it perceives as ideological, to speak of what they leave out. But it is precisely in this way that the shark once again weaves its magic, for we are only able to criticize others for being ideological by assuming that there is some real shark that others – and perhaps, in a final ‘postmodern’ twist, even we – get wrong. That is, in order to criticize others for being ideological, for seeing the shark only as a reflection of their own interests, we have to assume a ‘true’ shark that they do not speak of, which can only be a reflection of us. As Zizek writes: ‘This tension introduces a kind of reflective distance into the very heart of ideology: ideology is always, by definition, ‘ideology of ideology’… There is no ideology that does not assert itself by means of delimiting itself from another mere ‘ideology’ (MI, 19).

To be more exact, what each master-signifier attempts to speak of is that difference – that gap or void in the signifying order – that allows others (and even itself) to speak of it. In a paradoxical way, at once each master-signifier begins by attempting to displace the others, to speak of that difference excluded to allow any of them to speak of the others, and this difference would not exist until after it. This, again, is Zizek’s insight that the shark as master-signifier does not precede the various attempts to speak of it, but is only the after-effect of the failure to do so, is nothing but the series of these failures. However, it is just this that provokes a kind of infinite regress, with a certain lack – objet a – always to be made up, as each successive master-signifier attempts to speak of what precedes and allows the one before. And in this context the anti-ideological gesture par excellence is not at all to speak of what is left out of each master-signifier, of how it ‘distorts’ reality, but to show how it structurally takes the place of a certain void, is merely ‘difference perceived as identity’ (SO, 99). But, again, this is very complex – and we return to those questions we raised in our Introduction – in that this attempt to speak of that void that precedes and makes possible the master-signifier can only be another master-signifier. In that ambiguity that runs throughout this book, that objet a we speak of that allows this differential structure of the master-signifier, as what all of these differences have in common, at once is the only way we have of exposing the master-signifier and is only another master-signifier, reveals the emptiness that precedes the master-signifier and can do this only by filling it up again.

All of this points towards the very real difficulties involved in the analysis of ideology – not only, as Zizek often indicates, in so-called ‘discourse analysis’, whose presumption of a non-ideological space can always be shown to be ideological, but even in Zizek’s own project of uncovering the ‘sublime object’ or objet a of ideology. But in order to consider this in more detail, let us turn to perhaps the privileged example of the master-signifier (and of objet a) in Zizek’s work: the anti-Semitic figure of the ‘Jew’. We have already, of course, looked at the notion of the ‘Jewish plot’ with regard to the Dreyfus case. It is the idea that, behind the seemingly innocent surface of things, events are secretly being manipulated by a conspiracy of Jews. More specifically, as we see for instance in Nazism, it is the idea that the series of different reasons for Germany’s decline in the 1930s, reasons that would require detailed social and historical – that is, political – analysis, are ultimately to be explained by the presence of Jews. And yet, as with the shark in Jaws, it is not as though these ‘Jews’ embody any actual qualities, correspond to any empirical reality; or they are only to be defined by their very ‘polysemousness’, their contradictoriness – as Zizek says, Jews are understood to be both upper and lower class, intellectual and dirty, impotent and highly sexed (SO, 125). This is why the anti-Semite is not to be discouraged by the lack of empirical evidence, the appeal to facts, the way that Jews are not really as they describe them. The notion of the ‘Jewish plot’, like all of our master-signifiers, functions not directly but only indirectly, incorporates our very disbelief or scepticism into it. It is for this reason, as Zizek writes, that even when confronted with evidence of the ‘ordinariness’ of his archetypal Jewish neighbour, Mr Stern, the anti-Semite does not renounce their prejudices but, on the contrary, only finds in this further confirmation of them:

You see how dangerous they really are? It is difficult to recognize their true nature. They hide it behind the mask of everyday appearance – and it is exactly this hiding of one’s real nature, this duplicity, that is a basic feature of the Jewish nature. (SO, 49)

And this is why, behind the obvious conspiracy – that of the master-signifier – there needs to be another, of which the master-signifier itself is part. As Zizek writes in the essay “Between Symbolic Fiction and Fantasmatic Spectre: Towards a Lacanian Theory of Ideology”:

This other, hidden law acts the part of the ‘Other of the Other’ in the Lacanian sense, the part of the meta-guarantee of the consistency of the big Other (the symbolic order that regulates social life). The ‘conspiracy theory’ provides a guarantee that the field of the big Other is not an inconsistent bricolage: its basic premise is that, behind the public Master (who, of course, is an imposter), there is a hidden Master, who effectively keeps everything under control. (BS, 50)

But what exactly is wrong with the empirical refutation of anti-Semitism? Why do we have the feeling that it does not effectively oppose its logic, and in a way even repeats it (just as earlier we saw the cultural studies-style rejection of competing interpretations of the shark – ‘It is not really like that!’ – far from breaking our fascination with the shark, in fact continuing or even constituting it)? Why are we always too late with regard to the master-signifier, only able to play its interpretation against the object or the object against its interpretation, when it is the very circularity between them that we should be trying to grasp? Undoubtedly, Zizek’s most detailed attempt to describe how the master-signifier works with regard to the Jew is the chapter “Does the Subject Have a Cause?” in Metastases of Enjoyment. As he outlines it there, in a first moment in the construction of anti-Semitic ideology, a series of markers that apparently speak of certain ‘real’ qualities is seen to designate the Jew, or the Jew appears as a signifier summarizing – Zizek’s term is ‘immediating, abbreviating’ – a cluster of supposedly effective properties. Thus:

(1) (avaricious, profiteering, plotting, dirty . . .) is called Jewish.

Then, in a second moment, we reverse this process and ‘explicate’ the Jew with the same series of qualities. Thus:

(2) X is called Jewish because they are (avaricious, profiteering, plotting, dirty . . .).

Finally, we reverse the order again and posit the Jew as what Zizek calls the ‘reflexive abbreviation’ of the entire series. Thus:

(3) X is (avaricious, profiteering, plotting, dirty . . .) because they are Jewish (ME, 48-9).

In this third and final stage, as Zizek says, Jew ‘explicates’ the very preceding series it ‘immediates’ or ‘abbreviates’. In it, ‘abbreviation and explication dialectically coincide’ (ME, 48). That is, within the discursive space of anti-Semitism, Jews are not simply Jews because they display that set of qualities (profiteering, plotting . . .) previously attributed to them. Rather, they have this set of qualities because they are Jewish. What is the difference? As Zizek emphasizes, even though stage (3) appears tautological, or seems merely to confirm the circularity between (1) and (2), this is not true at all. For what is produced by this circularity is a certain supplement ‘X’, what is ‘in Jew more than Jew’: Jew not just as master-signifier but as objet a. As Zizek says, with stage (3) we are not just thrown back on to our original starting point, for now Jew is ‘no longer a simple abbreviation that designates a series of markers but the name of the hidden ground of this series of markers that act as so many expression-effects of this ground’ (ME, 49). Jew is not merely a series of qualities, but what these qualities stand in for. Jew is no longer a series of differences, but different even from itself. But, again, what exactly is meant by this? How is the Jew able to move from a series of specific qualities, no matter how diverse or even contradictory, to a master-signifier covering the entire ideological field without exception? How is it that we are able to pass, to use an analogy with Marx’s analysis of the commodity form that Zizek often plays on, from an expanded to a ‘general’ or even ‘universal’ form of anti-Semitism (ME, 49)?

The first thing to note here is that stages (1) and (2) are not simply symmetrical opposites. In (1), corresponding perhaps to that first moment of ideological critique we looked at with Jaws, a number of qualities are attributed to the Jew in an apparently immediate, unreflexive way: (profiteering, plotting . . .) is Jew. In (2), corresponding to that second moment of ideological critique, these same qualities are then attributed to the Jew in a mediated, reflexive fashion: Jew is (profiteering, plotting . . .). In other words, as with the shark in Jaws, we do not so much speak directly about the Jew, but about others’ attempts to speak of the Jew. Each description before all else seeks to dispute, displace, contest others’ attempts to speak of the Jew. Each description is revealed as a meta-description, an attempt to say what the Jew and all those others have in common. Each description in (1) is revealed to be an implicit explication in (2). Each attempts to name that difference – that ‘Jew’ – that is left out by others’ attempts to speak of the Jew. Each attempts to be the master-signifier of the others. And yet – this is how (3) ‘returns’ us to (1); this is how the Jew is not just a master-signifier but also an objet a – to the very extent that the Jew is only the relationship between discourses, what allows us to speak of others’ relationship to the Jew, there is always necessarily another that comes after us that speaks of our relationship to the Jew. Jew in this sense is that ‘difference’ behind any attempt to speak of difference, that ‘conspiracy’ behind any named conspiracy. That is, each description of the Jew can be understood as the very failure to adopt a meta-position vis-à-vis the Jew. Each attempt to take up a meta-position in (2) is revealed to be merely another in an endless series of qualities in (1). That master-signifier in (2) that tries to name what all these different descriptions have in common fails precisely because we can always name another; the series is always open to that difference that allows it to be named. And ‘Jew’, we might say, is the name for this very difference itself: objet a.

We might put this another way in thinking how we finally get to the master-signifier in its ‘universal’ form, the master-signifier as where ‘abbreviation and explication dialectically coincide’. As we have already said, each description of the master-signifier is before all else an attempt to stand in for the other, to take the place of that void which the Jew and its previous descriptions have in common. And yet each description necessarily fails. For any attempt to say what a Jew is we can always find an exception; we can always be accused once again of leaving out the Jew. Indeed, in a certain way, our own list is made up of nothing but exceptions, attempts to say what those previous descriptions left out. We ultimately have only an endless series of predicates with nothing in common or, as Zizek says, a “never-ending series of ‘equivalences’, of signifiers which represent for it [the master-signifier] the void of its inscription’ (TK, 23). Nevertheless, as we say, each new predicate, if it attempts to stand in for this void, also opens it up again. It too will require another to say what it and all those others have in common. As before, we can never finally say what all those descriptions share, what is behind them all. There is no way of saying what a Jew is or even how this sequence began in the first place. The only way out of this impasse – this, again, is how the master-signifier comes to be supplemented by objet a– is to reverse this, so that the Jew just is this difference, the void of its inscription, what allows us to speak of the failure to symbolize the Jew. As Zizek says, the only way out is to ‘reverse the series of equivalences and ascribe to one signifier the function of representing the object (the place of inscription) for all the others (which thereby become ‘all’ – that is, are totalized). In this way, the proper master-signifier is produced.” (TK, 23)

However, to put all of this in a more Hegelian perspective – in which scission is already reconciliation – it is not as though this reversal actually has to take place. Rather, our very ability to mark these attempted descriptions as failures, as exceptions, that is, our very ability to re-mark them at all (close to the idea that there is not a ‘crisis’ until the narrative of Nazism or that those various ideological forces cannot be articulated until the arrival of the shark), already indicates that they stand in for an absent signifier. We cannot even have this endless series of predicates unless they are all speaking about the ‘same’ Jew. If we can never say what the Jew is, then, this is only because, as Zizek says of the letter (SO, 160) – and the Jew is only a letter or a signifier (TN, 150)- we have already found it. The Jew is nothing else but this endless series of predicates, this perpetual difference from itself. Crucially, however, if the Jew cannot be made into a ‘figure’ (named as such), neither can it be designated a ‘ground’ (that for which things stand in). For, in that way we have just seen, any attempt to say what a Jew is, even as a series of qualities, is only to open up an exception, raise the necessity for another ground against which this can be seen. Rather, the ‘Jew’ as objet a, the ‘sublime object’ of ideology, is what allows (and disallows) the relationship between ground and figure, is that void for which both stand in. If in one way, that is, the Jew can only be seen as either (1) or (2), figure or ground, in another way, as we have seen with the shark, it is the very circularity between them. And in speaking of the Jew as the ‘dialectical coincidence’ of ‘abbreviation’ (figure) and ‘explication’ (ground), Zizek does not mean that they become the same or are ever finally reconciled, but that each exchanges itself for the other, holds the place of the other. The description of the empirical Jew in (1) is only possible because of the underlying Jew of (2). And every attempt to say what the Jew as master-signifier is in (2) fails, reveals itself only to be the Jew of (1). (1) is only possible because of (2) and (2) can only be seen as (1), but this only because of the Jew of (3), the Jew not only as the various signifiers of (2), what they all have in common, but the very difference between them, what they all stand in for. It is Jew as the name for this difference, as what is always different from itself. It is Jew not only as present in its absence but absent in its presence, as what everything, including any named Jew, tries and fails to represent: the Jew as truly ‘universal’. 5

Identification with the master-signifier

We see the same thing in terms of how we identify with the master-signifier. Just as Zizek shows the necessity of something outside of the symbolic order (objet a) for the constitution of the master-signifier, so he will show the necessity of something outside of meaning (what he will call ‘enjoyment’) for ideological identification to occur. It is by means of this ‘enjoyment’ that ideology can take its failure into account in advance, that deliberate ignorance or cynicism (pre- or post-ideology) is not outside of ideology but is the very form it takes today. And it is by theorizing this ‘self-reflexive’ aspect of ideology, the way it is able to incorporate its own distance from itself, that Zizek has been able to revivify and extend the traditional categories of ideology-critique. But a complex question is raised at this point, close to the one Zizek puts to Laclau in Contingency, Hegemony, Universality: is what is being described here a new, post-modern variant upon ideological identification, or has it always been the case? Is this addition of what appears to be ‘beyond ideology’ only what is required for it to work in a time of widespread disbelief, or has it always been necessary? And another series of questions is further suggested: if this ‘distance’ returns us to ideology, is part of its operation, might it not also offer a certain admission by ideology of its weakness? Might not this ‘distance’, if it closes off any simple alternative to ideology, also open up an internal limit on to it, the fact that it can operate only through this ‘outside’? And would this not point to – to use a ‘feminine’ logic we will return to throughout what follows – not an exception allowing a universal but the ambiguity of the entire system of ideology, in which every element at once reveals and attempts to cover over this ‘outside’?

Zizek’s most extensive explanation of ideological identification is to be found in the chapter Che Vuoi? of Sublime Object. He offers there a three-part account of the workings of ideology that in many regards corresponds to the three stages in the constitution of the master-signifier. In a first, instinctive conception of identification, we see it as taking place on the level of the Imaginary, in which we identify with the image of the Other. It is an image in which ‘we appear likeable to ourselves, with the image repeating ‘what we would like to be’ (SO, 105). It is an image that we feel potentially reflects us: movie stars, popular heroes, great intellectuals and artists. However, as Zizek emphasizes, not only is this not factually true – we often identify with less-than-appealing characters – but this Imaginary identification cannot be grasped outside of Symbolic identification. In Symbolic identification, we identify not with the image but with the look of the Other, not with how we see ourselves in them but with how we are seen by them. We see ourselves through the way that others see us. We do not identify directly with ourselves but only through another. Zizek provides an example of this in Sublime Object when he speaks of religious belief. Here we do not believe directly but only because others do. We do not believe ourselves, but others believe for us. As Zizek writes: ‘When we subject ourselves to the machine of a religious [we might also say social] ritual, we already believe without knowing it; our belief is already materialized in the external ritual; in other words, we already believe unconsciously’ (SO, 43).

We find another example of this Symbolic identification in Woody Allen’s film Play it Again, Sam, in which a neurotic and insecure intellectual (played by Allen) learns life lessons from a fictitious Bogart figure, who visits him from time to time. At the end of the film, in a replay of the famous last scene of Casablanca, after an affair with his best friend’s wife, Allen meets her at an airport late at night and renounces her, thus allowing her to leave with her husband. When his lover says of his speech: ‘It’s beautiful’, he replies: “It’s from Casablanca. I’ve waited my whole life to say it.” And it is at this point that the Bogart figure appears for the last time, saying that, by giving up a woman for a friend, he has ‘finally got some class’ and no longer needs him’ (SO, 109). Now, the first point to realize here is that the Allen character is not so much speaking to the woman in this final scene as to Bogart. He is not acting selflessly in forsaking her but in order to impress Bogart. That is, he does not identify with Bogart on the Imaginary level – with whatever qualities he possesses – but with the Symbolic position he occupies. He attempts to see himself from where he sees Bogart. As Zizek writes: “The hero realizes his identification by enacting in reality Bogart’s role from Casablanca – by assuming a certain ‘mandate’, by occupying a certain place in the intersubjective symbolic network” (SO, 110). More precisely, he identifies with Bogart’s seeming position outside of the symbolic order. It is his apparent difference from other people that changes everything about him and converts those qualities that would otherwise be unattractive into something unique and desirable. It is just this that we see at the end of the film, when Allen has his last conversation with Bogart, telling him that he no longer needs him insofar as he has become like him: “True, you’re not too tall and kind of ugly but what the hell, I’m short enough and ugly enough to succeed on my own” (SO, 110).

However, this Symbolic is still not the final level of identification. Like every other master-signifier (freedom, democracy, the environment), Bogart always falls short, proves disappointing, fails to live up to his promise. As a result, we are forced to step in, take his place, complete what he is unable to. (It is this that we see at the end of the film when the Allen character says that he no longer needs Bogart.) And yet this is not at all to break with transference but is its final effect. (It is just when Allen is most ‘himself’ that he is most like Bogart.) As we have already seen in ‘Why is Every Act?’, it is not simply a matter of identifying with some quality or gaze of the Other as though they are aware of it. Rather, the full effect of transference comes about through an identification with something that the Other does not appear aware of, that seems specifically meant for us, that comes about only because of us. To use the language of the previous section, we do not so much identify with the Other as holder of the symbolic (as differentially defined from others, as master-signifier) as with what is in the Other ‘more than themselves’ (with what is different from itself, objet a). If in the Imaginary we identify with the image of the Other, and in the Symbolic with the look of the Other, here in this final level we return almost to our original look upon the Other. Or it is perhaps the very undecidability as to whether the Other is looking at us or not that captivates us and makes us want to take their place.

To put this another way, because symbolic authority is arbitrary, performative, not to be accounted for by any ‘real’ qualities in its possessor, the subject when appealed to by the Other is always unsure (SO, 113). They are unsure whether this is what the Other really does want of them, whether this truly is the desire of the Other. And they are unsure of themselves, whether they are worthy of the symbolic mandate that is bestowed upon them. As Zizek writes:

The subject does not know why he is occupying this place in the symbolic network. His own answer to this Che vuoi? of the Other can only be the hysterical question: “Why am I what I’m supposed to be, why have I this mandate? Why am I… [a teacher, a master, a king…]?” Briefly: “Why am I what you [the big Other] are saying that I am?” (SO, 113)

And this is an ambiguity, a ‘dialectic’ (SO, 112), that Zizek argues is ineradicable. It is always possible to ask of any symbolic statement, like Freud’s famous joke about a man telling another man he is going to Cracow when he is in fact going to Cracow (SO, 197): what does it mean? What is it aiming at? Why is the Other telling me this? It is always possible to find another meaning behind the obvious one. It is never possible to speak literally, to occupy the Symbolic without remainder, to have the empty place and what occupies it fit perfectly. It is a mismatch that Zizek associates with a certain enunciation outside of any enunciated. As he writes:

The question mark arising above the curve of ‘quilting’ thus indicates the persistence of a gap between utterance [the enunciated] and its enunciation: at the level of utterance you are saying this, but what do you want to tell me with it, through it? (SO, 111),/p>

In other words, there is always a certain ‘gap’ or ‘leftover’ in any interpellation – but it is not a gap that can be simply got rid of, for it is just this that makes interpellation possible, that is the place from where it speaks. It is a gap that is not merely an empirical excess, something that is greater than any nomination – this is the very illusion of the master-signifier – but a kind of internal absence or void, a reminder of the fact that the message cannot be stated in advance but only after it has been identified with, is only a stand-in for that differentiality which founds the symbolic order. It is not something ‘outside’ or ‘beyond’ ideology, but that ‘difference’ that allows the master-signifier’s naming of its own difference. (That is – and this is brought out by Zizek’s successive parsing of Lacan’s ‘graph of desire’ (SO, 100) in Che Vuoi? – if the Symbolic makes the Imaginary possible, so this other dimension, that of the Real, makes the Symbolic possible.) As Zizek says of this relationship between ideology and what appears ‘outside’ of it:

The last support of the ideological effect (of the way an ideological network of signifiers ‘holds’ us) is the non-sensical, pre-ideological kernel of enjoyment. In ideology, ‘all is not ideology (that is, ideological meaning)’, but it is this very surplus which is the last support of ideology. (SO, 124)

There is thus always a gap between interpellation and any defined symbolic meaning. Any named cause can only come up short; there is always a difference between enunciation and utterance. And yet, as we saw with the master-signifier, interpellation works best when it appears mysterious, nonsensical, incomplete, not only to us but even to the Other. For it is just this that appears to open it up to us, allow us to add to it, make it our own. It is just in its lack and unknowability that it calls upon us to realize it, take its place, say what it should be saying. However, as we saw in our Introduction, whatever we do in response to it will always in retrospect be seen to be what it was already about. It is in its ’emptiness’ that it is able to speak to all future interpretations of it, that any ‘going beyond’ is able to occur only in its name. It is not so much a match between a subject entirely contained within the Symbolic and a master-signifier that quilts the entire social field without remainder that we have here, but a match between a subject that feels themselves outside of the Symbolic and a master-signifier that is always different from itself. We identify not so much with any enunciated as with the position of enunciation itself. The fact that the Other does not have it, is divided from itself, is not a barrier to identification but its very condition, for just as we are completed by the Other, so this Other is completed by us. As Zizek writes:

This lack in the other gives the subject – so to speak – a breathing space; it enables him to avoid total alienation in the signifier not by filling out his lack but by allowing him to identify himself, his own lack, with the lack in the other. (SO, 122)

This is the ambiguity of that fantasy with which Zizek says we fill out the gap in interpellation, just as that ‘sublime object’ fills out what is missing in the master-signifier. And, as with the master-signifier, the particular fantasy that Zizek takes up in order to analyse this is the anti-Semitic one. That is, in terms that almost exactly repeat what we said earlier about a certain ‘in Jew more than Jew’ that supplements the master-signifier of the Jew, so here with interpellation there is a kind of fantasy that behind any actual demand by Jews there is always another, that there is always something more that they want (SO, 114). But, again, the crucial aspect of this fantasy – as we have seen earlier with our mythical Jewish neighbour, Mr Stern – is that Jews themselves do not have to be aware of this. This is the meaning of Zizek’s argument connecting Jews as the privileged target of such racist fantasies and the particular form of their religion. He is precisely not making the point that there is anything actually in their beliefs that would justify or explain these fantasies, but rather that the Jewish religion itself ‘persists in the enigma of the Other’s [that is, God’s] desire’ (SO, 115), that this Other is also a mystery to Jews themselves, that to paraphrase Hegel the mystery of the Jews is a mystery to Jews themselves. Nevertheless, it is this fantasy that Jews somehow do know what they want that operates as a supplement to interpellation. It attempts to fill out the void of the question Che vuoi? with an answer. And even if we have to speak for the Other ourselves, admit the knowledge they do not recognize, this is not to break the anti-Semitic fantasy but only to render it stronger. The very incompleteness of our interpellation, the fact that things make no sense to us or that we can take a cynical distance on to the values of our society, is not at all to dispel the promise of some underlying meaning but only to make us search for one all the more.

And yet, if this distance from society and our positing of the Other are how we are interpellated, all this can also be read another way, as opening up a certain ‘outside’ to the system. It is not simply a matter of doing away with the ideological fantasy but of thinking what makes it possible. For if the Jew as fantasy, just as the Jew as objet a, is able to recoup otherness and return it to the system, it also points to something else that would be required to make this up. That is, if the Jew as objet a or fantasy allows the master-signifier or interpellation to be named as its own difference, it also raises the question of what allows it to be named. And it is this, finally, that Lacan means by his famous statement that ‘There is no Other of the Other’ (E, 311). It does not mean that there is no guarantee to the Other but that there is no final guarantee, that any such guarantee would always have to be underwritten in turn from somewhere else. It means that the same element that closes off the system also opens it up, in a kind of infinite regress or psychotic foreclosure of the Name-of-the-Father. And it is at this point, as we say, that the entire system becomes ambiguous, that the same element that provides an answer to the Che vuoi? also restates the question (SO, 124). 6 And what this in turn raises – in a theme we pursue throughout this book – is that, beyond thinking of the Jew as an exception that allows the universal to be constituted, we have the Jew as the sinthome of a drive: the universal itself as its own exception (ME, 49). It is close to the ambiguity of Zizek’s own work, in which the critique he proposes of the system almost repeats the system’s own logic; but in repeating the system in this manner he also opens it up to something else. Again, taking us back to questions we first raised in our Introduction – that we can reveal the ’emptiness’ at the heart of the Symbolic only by filling it in; that it is never to be seen as such but only as a retrospective effect – we would say that not only is any act or positing of the Symbolic only a repetition of it, but that it is only through such a repetition that we might produce an ‘act’.

Concrete universality

As we have seen, the master-signifier is always different from itself and is the name for this difference. It both reveals the void for which everything stands in and covers over this void. But in order to try to explain this in more detail, let us turn to Zizek’s analysis of the difficult Hegelian concepts of ‘concrete universality’ and ‘oppositional determination’ in For They Know Not. ‘Concrete universality’ stands as the high point of the Hegelian thinking of identity – what Hegel calls ‘identity-with-itself’ after ‘identity-in-itself’ and ‘identity-for-the-other’ – but it is identity as the very ‘impossibility of predicates, nothing but the confrontation of an entity with the void at the point where we expect a predicate, a determination of its positive content’ (TK, 36). To take Hegel’s example of ‘God is God’, which repeats that tautology we find in the master-signifier, in a first stage certain predicates are attributed to Him, while in a second stage He is seen as exhibiting just these attributes (but only in the form of their absence or opposite). As Hegel writes:

Such identical talk therefore contradicts itself. Identity, instead of being in its own self truth and absolute truth, is consequently the very opposite; instead of being the unmoved simple, it is the passage beyond itself into the dissolution of itself. (TK, 35)

And it is this that – as part of a general attack on deconstructionism – distinguishes Hegel from Derrida for Zizek. It is – again, as part of the general question of how to think ‘outside’ of the master-signifier – only through the self-contradiction involved in identity that we are able to grasp its limit, and not through its simple impossibility or deferral. As Zizek writes:

Derrida incessantly varies the motif of how full identity-with-itself is impossible; how it is always, constitutively, deferred, split . . . Yet what eludes him is the Hegelian inversion of identity qua impossible into identity itself as the name for a certain radical impossibility. (TK, 37)

But, before we develop the consequences of this, what is ‘concrete universality’? How do we see it in practice? Zizek provides an example of it in Marx’s classic analysis in ‘The Class Struggles in France’ of how in the 1848 Revolution Republicanism emerged as the surprise outcome of the struggle between the two competing Royalist factions, the Orléanists and the Legitimists. As he outlines the situation there, each faction was confronted with a problem: how best to win the battle with the other? How to speak not merely for their own particular interpretation of the proper royal lineage but for their opponent’s as well? That is, as we have previously seen, how not so much to refute the other empirically as to win by proposing the very grounds of the dispute, so that no matter how the other side argued they would ultimately be agreeing with them? And the extraordinary thing, as Marx shows, was that each side of the Royalist split sought to prevail by putting forward Republicanism as their common ground. As Zizek summarizes:

A royalist is forced to choose between Orléanism and Legitimism – can he avoid the choice by choosing royalism in general, the very medium of the choice? Yes – by choosing to be republican, by placing himself at the point of intersection of the two sets of Orléanists and Legitimists. (TK, 34)

In other words, both Orléanism and Legitimism attempt to quilt the field by claiming that they are seen even in their difference or absence. Each argues that it is not so much either ‘Orléanism’ or ‘Legitimism’, or even that ‘Republicanism’ they have in common, as the very relationship between these. It is what would be different from every statement of itself, even as ‘Republicanism’. As Zizek goes on:

‘Republican’ is thus, in this logic, a species of the genus royalism; within the level of species, it holds the place of the genus itself – in it, the universal genus of royalism is represented, acquires particular existence, in the form of its opposite. (TK, 34)

Or let us take another example of this ‘concrete universality’, this time starting with G.K. Chesterton’s famous aphorism from “A Defence of Detective Stories”: ‘Morality is the most dark and daring of conspiracies’ (TK, 29). At first, we might understand law (morality) here simply as opposed to crime; law as what regulates crime from the outside, as though it could know what it is in advance. But, as Zizek says, paraphrasing Hegel, this would be law only in its ‘abstract’ identity, in which ‘all actual, effective life remains out of reach’ (TK, 33). And what this means is that, as opposed to the supposed opposition between them, the law cannot be known outside of crime; that not only (as the advance of common law attests) can we not know all crime in advance, but that the very institution of law allows crime, opens up the possibility of further crime. This would be law in its ‘concrete’ identity, which includes crime as a ‘sublated moment of the wealth of its content’ (TK, 33). And this would be a little as we saw with the second stage in the constitution of the master-signifier, in which the law is never to be grasped as such but only as crime, as what all various crimes have in common. Law is never to be seen as such but only as its exception; and yet this is what the law is. Law is the name for its own exception, its difference from itself. However, we have still not got to the final ‘concrete universal’ – like that third stage of the master-signifier – until we understand that no statement of the law, even as its own exception, even as what all crimes have in common, can ever take anything but the form of another crime or exception. Law is not merely the difference between crimes, but is always different from itself. The very relationship between law and crime – the ability of law to be the genus of the species crime – can only take the form of a crime, an exception. The universal (law) itself is only another crime. As Zizek writes:

Law ‘dominates’ crime when some ‘absolute crime’ particularizes all other crimes, converts them into mere particular crimes – and this gesture of universalization by means of which an entity turns into its opposite is, of course, precisely that of point de capiton. (TK, 33)

To put this another way, ‘concrete universality’ is that ‘uncanny point at which the universal genus encounters itself within its own particular species’ (TK, 34) – and encounters itself in the form of its opposite. And two conclusions can be drawn from this dialectical ‘coincidence’ of genus and species. First, any attempt to speak of this genus only turns it into another species; and, second, this occurs because of the opposite of this genus, or that of which this genus is the opposite, the very difference between genus and species, which both stand in for. And the final ‘identity-with-itself’ of this universal genus is that it is the void of its inscription in this sense. The universal just is this problem of being able to relate to itself only in the form of the particular. It is only its impossibility, the fact that any statement of it can only be particular. The universal is at once what ensures that there are only particulars and what means that the particular is never merely particular, but always stands in for something else, is the failure to be universal (CHU, 216-7). However, what this implies is that there is a kind of infinite regress at stake in concrete universality, in a continual ‘doubling of the universal when it is confronted with its particular content’ (TK, 34). Any statement of the universal is only to stand in for that void that would allow it, is only the real universal’s absence or opposite. And, again, this infinite regress, this failure of identity, would be what the master-signifier is; but this itself cannot be stated without a certain ‘remainder’; there is always left out that difference or ’empty place’ (TK, 44) that allows this to be said. We never actually have that final ‘reconciliation’ between figure and ground or species and genus, for there is always something excluded – the place of enunciation – that enables this.

This is the complexity – to return to those issues we raised at the beginning of this chapter – of Zizek’s attempt to think antagonism (objet a) outside of the master-signifier. As we have already seen, in the early part of his career, at the time of Sublime Object, Zizek follows Laclau and Mouffe’s project of ‘radical democracy’: the elevation of one particular term from the ideological field and making it the master-signifier of the rest. But the decisive ‘anti-essentialist’ gesture – this is how it differs from Marx’s and Althusser’s concept of over-determination – is that it is not one element given in advance that quilts the others, but that any one of them might be it (SO, 4). And yet, as Zizek’s work goes on – and this is perhaps made most explicit in his dialogue with Laclau in Contingency, Hegemony, Universality – he begins to take a distance from this ‘radical democracy’ for not properly taking into account what he calls ‘external difference’ (CHU, 92), which is not that difference between competing signifiers within the existing symbolic horizon but what is excluded to allow this horizon. That is, Zizek wants to think not how one master-signifier speaks for others, but what allows the master-signifier as such. He wants to think not the master-signifier as that void for which others stand in, but that void for which the master-signifier itself stands in (CHU, 108). And it is at this point that Zizek unexpectedly turns to the once-rejected notion of ‘class’ as the best way of thinking this difference outside of the symbolic, this void which allows the master-signifier. As he writes, citing Marx against Laclau’s argument against ‘class’ as the ultimate master-signifier:

One should counter [Laclau’s objections] by the already-mentioned paradox of ‘oppositional determination’, of the part of the chain that sustains its horizon itself: class antagonism certainly appears as one in the series of social antagonisms, but it is simultaneously the specific antagonism which ‘predominates over the rest, whose relations thus assign rank and influence to the others’. (CHU, 320)

But, in this context, what exactly does Zizek mean by ‘class’? What is at stake in conceiving the constitution of the social not in terms of ‘radical democracy’ but ‘class’? As we suggest, it is for Zizek a way of thinking not so much the universality allowed by the master-signifier as what allows this universality. It is a way of thinking the underlying ‘antagonism’ of society, which is not some empirical excess outside of the social but a kind of impossibility within it. In other words, what Zizek fundamentally accuses Laclau of is that he does not think the third and final stage of the master-signifier: that ‘concrete universality’ in which a thing includes itself, is not merely that difference that allows the identity or equivalence of others but is always different from itself (CHU, 130-1). Class is, in that contest of hegemonization that Laclau speaks of, that which explains the values of ‘radical democracy’ and all those other signifiers and quilts them together. But it is also an attempt to speak of the void that allows any master-signifier, that any master-signifier only stands in for. And it is just this, again, that ‘radical democracy’ does not do in operating only within the horizon of an already-existing universality. It is unable to imagine a truly radical social ‘act’, the realization or incorporation of this ‘antagonism’ in making the universal and particular the same, but only an endless series of substitutions within this universality. As Zizek will say in his collection Revolution at the Gates, in pointing out the status of ‘class’ as the impossible ‘coincidence’ of species and genus, particular and universal, internal and external difference:

For Marx, of course, the only universal class whose singularity (exclusion from the society of property) guarantees its actual universality is the proletariat. This is what Ernesto Laclau rejects in his version of hegemony: for Laclau, the short circuit between the Universal and the Particular is always illusory, temporary, a kind of ‘transcendental paralogism’. (L, 297)

But to make the ambiguity of Zizek’s gesture of thinking ‘class’ clearer, he will go on to speak of it as a ‘symptom‘ in Revolution at the Gates (L, 254-6, 267-8, 332). It is a symptom that, as we have seen when we looked at the Jew, is the sign for a certain impossibility of society. It is what allows us to think an ‘outside’ to the social, what has to be excluded from it in order for it to be constituted. And yet we can see the ‘virtuality’ of this symptom, the difficulty of speaking in its name, in another example of it that Zizek discusses in Sublime Object: the notion of ‘freedom’, as analysed by Marx (SO, 21-3). In bourgeois society, we have a number of freedoms, including the freedom to sell our labour – but this last is a freedom that leads to the enslavement of the worker and the negation of all those other freedoms. Here, as Zizek puts it, in a ‘concrete’ as distinct from an ‘abstract’ freedom, the genus of (bourgeois) freedom meets its opposite in the form of one of its species: the freedom to sell our labour. And it is now this freedom that becomes the true universal, of which bourgeois freedom is only a particular. That is, the various bourgeois freedoms (the freedom of speech, of assembly, of commerce) are only guaranteed within capitalism by this other freedom: the freedom to sell our labour. It is this ‘freedom’ that makes all the others possible, for which they all stand in. But, of course, this leads to the problem that we cannot really say that this freedom to sell our labour is a distortion of some ‘true’ quality of freedom, because this freedom is only possible because of it. And this is to say that antagonism is not really outside of the master-signifier because it can only be expressed in terms of it. If it can only be experienced in a ‘distorted’ way – as with ‘freedom’ here – this is not because we actually see it as distorted, but because we see it as a master-signifier. Antagonism is not so much the failure of the master-signifier as it is the master-signifier itself. Just as the master-signifier is seen in its very absence or impossibility, so this antagonism exists as what it is not: the master-signifier. Antagonism is not some opposition or alternative to what is; but what is arises only in response to antagonism. 7 As Zizek says, antagonism as the true difference, as what is more universal than any universal, is only those ‘particular differences internal to the system’ (CHU, 92).

So, to return to class, what really is at stake in thinking of antagonism in terms of class? We might begin here with Zizek’s description of class as the ‘properly temporal-dialectical tension between the universal and the particular’ (L, 298) (terms which are, incidentally, almost exactly the same as those he uses to describe the Jew in Metastases). In one sense, then, it is impossible to bring the universal and the particular together: as Laclau says, any attempted equivalence between them is always illusory. And Zizek in his early work agrees with this: it is what he means by the ‘king as the place-holder of the void’ (TK, 267) revealing the locus of power to be empty. But, in another sense, we must keep on trying to make the universal and the particular the same. It is only through this attempted making-equivalent that we can reveal the true universal, which is not some empty frame that the particular seeks to fill (as it is for Laclau), but only that place from where this equivalence is stated. (And this is what Zizek can already be understood to mean by the ‘king as the place-holder of the void’: that it is only through the king’s filling out of this empty place that we are able to see that void which allows it.) It is a question no longer of an exception (what cannot be spoken of or filled in) that allows a universal, but of a sinthome connected to a drive (in which any universal is always revealed as an exception). And it is this that Zizek means by class: not a master-signifier that is proved by its exception (by its own absence or impossibility), but – only the slightest twist – this constant process of self-exception itself, in which at once there is no exception to this process and we cannot exactly say what this process is because it is its own exception.

This is why, to conclude, if Zizek speaks of ‘class’, he insists that it is not to be thought of in the old scientific, objectivist way. He agrees with Laclau on this, and even goes further than him (CHU, 319-20). That is, if he speaks of class, it is not finally to go back to the notion of over-determination, or even to say what is excluded from society, as though this could be named. Rather, it is to argue that the social is complete only because of class (struggle), takes the place of class (struggle). The social is explained by class, just as with any master-signifier; but class is not some exception that would render it whole, precisely because it does not stand outside of it. Instead, class renders the social ‘not-all’ (TK, 44): there is at once no exception to the social and the social (as represented by the proletariat) is its own exception. To put this another way, one of Hegel’s arguments – this is his concept of ‘concrete universality’ – is that, if a certain notion does not add up to itself, this lack is reflected back into the notion and the notion itself changes (CHU, 99-100). And we could say the same about class: unlike ‘radical democracy’, which ultimately wants to take its own failure into account from somewhere outside of it, with the ‘failure’ of class the notion itself changes. Class – as universal – is nothing but its own failure. And this is what Hegel means by the Absolute Spirit: not the panlogist sublation of every difference but simply the ‘succession of all dialectical transformations, the impossibility of establishing a final overlapping between the universal and the particular’ (CHU, 60). And this is indicated by the fact that in Contingency, Hegemony, Universality Zizek has several names for this ‘class’ as universal: sexual difference, the Real, even capital itself. And perhaps even ‘behind’ all of these, as another word for it, is the subject (just as the proletariat is the universal ‘subject’ of history). It is subject in that sense we spoke of in Chapter 1 as the only true topic of philosophy. Class as split between the master-signifier and objet a is exactly like that ‘split subject’ we looked at there. This is the final ambiguity of the master-signifier: it is its own opposite (objet a); but it is an opposite – this is perhaps what Zizek does not pay enough attention to in “Why is Every Act?” – that leads only to another master-signifier, that can be seen only through another master-signifier. And in our next chapter, we turn to the ‘other’ side of this in trying to think this objet a as that ‘act’ that allows or results from the master-signifier.

Footnotes

1 As an example of this we might think of George Orwell’s novel 1984. In a first (Imaginary) reading, it is about another, totalitarian country (Russia); but in a second (Symbolic) reading, it is actually about us. It is the liberal, democratic West that is already the dystopia Orwell describes; it is this world that is seen through 1984.
2 As for historical instances of this ‘paranoia’, we might think of the necessity for the Khmer Rouge incessantly to rewrite its origins (T?, 97-9) or the infamous spy within the CIA, James Jesus Angleton, whose job was to look for spies within the CIA (TK, xxxvi-vii). This ‘paranoia’, indeed, is close to that drive Zizek wants, in which we always try to find that void or enunciation behind any enunciated; not simply the Other to the Other, but the Other to the Other to the Other . . . And yet Zizek in the end does not advocate this paranoia, which remains a kind of Hegelian ‘bad infinity’ in its simple denial of symbolic closure (in this regard, deconstruction is perhaps more like paranoia). Rather, Zizek’s challenge is somehow to produce this ‘openess’ through closure, not to say that the Symbolic is impossible but that the Symbolic is its own impossibility (TK, 87-8).
3 The point here is that the birds in The Birds are precisely not ‘symbolic’, suggesting different readings of the film, for example, cosmological, ecological, familial (LA, 97-8). Rather, the birds as master-signifer allow all of these different readings at once. The birds of The Birds would lose their power if they were reduced to any one of these possibilities – and it is part of the effect of the master-signifier that it is able to cover up their radical inconsistency, the fact that they cannot all equally be true (PF, 158).
4 In fact, this is why so many movie monsters are already shape-shifting, ‘second degree’ creatures, not so much any content in particular as able to move between guises and forms: Howard Hawks’ and John Carpenter’s The Thing, Stephen King’s It, Woody Allen’s Zelig (who was also Jewish). All this, as Zizek suggests in his essay on the subject, “Why Does the Phallus Appear?”, is exactly like the phallus itself, which is the ultimate ‘monster’ and what all monsters ultimately resemble (E!, 128-9).
5 Undoubtedly, the greatest example of the master-signifier and its accompanying objet a in literature is to be found in Borges’ essay ‘Kafka and His Precursors’, in which he lists Kafka’s various antecedents: ‘If I am not mistaken, the heterogeneous pieces I have enumerated resemble Kafka; if I am not mistaken, not all of them resemble each other’, Jorges Luis Borges, ‘Kafka and His Precursors’, in Labyrinths, Harmondsworth: Penguin, 1981, p. 236. The first point to be understood here is that Kafka is not simply something in common to his various precursors – because they do not all have something in common – but the very difference between them. The second point is that Kafka is in fact less ‘Kafkaesque’ than some of his precursors: ‘The early Kafka of Betrachtung is less a precursor of the Kafka of sombre myths and atrocious institutions than is Browning or Lord Dunsany’ (p. 236). That is, every attempt to say what Kafka is only reduces him to the status of one of his precursors; any attempted meta-statement concerning Kafka becomes merely another statement. Here, if Kafka’s precursors are ‘immediated-abbreviated’ by Kafka, and Kafka ‘explicates’ them, the true ‘Kafkaesque’ quality Borges is trying to put his finger on is the relationship between these: that ‘nothing’ Kafka and his various precursors have in common. ‘Kafka’ is the relationship between Kafka and his precursors.
6 See on this Robert Pfaller’s essay “Negation and its Reliabilities: An Empty Subject for Ideology?” (CU, 225-46), which criticizes Zizek’s quoting of the line from the film Bladerunner, ‘I am a replicant’, as an extra-ideological statement. Pfaller’s point is not that Zizek is simply incorrect, but that he does not make that extra turn and ask from where his statement is being said.
7 This is Zizek’s point: not that there is no freedom, but that any expression of freedom is only a distortion of it; that freedom is only what allows us to speak of its distortion. And this is the meaning of Zizek saying that the worker is exploited even when he is fully paid (TS, 179-80). Here class or class struggle is a kind of ‘symptom‘ that is present in its absence, that is manifest only in its distortion.

ego is a passive effect of signifying chain

Verhaeghe, Paul. Does the Woman Exist?: From Freud’s Hysteric to Lacan’s Feminine. New York: Other Press, 2009.

The ego does not speak, it is spoken. Observation of the process of free association leads to this conclusion, but even ordinary speaking yields the same result.

Indeed, when I speak I do not know what I am going to say, unless I have learned it by heart or I am reading my speech from a paper. In all other cases, I do not speak so much as I am spoken, and this speech is driven by a desire with or without my conscious agreement. This is a matter of simple observation, but it wounds man’s narcissism deeply;

which is why Freud called it the third great narcisssistic humilation of mankind. He expressed it very pithily: … The Lacanian equivalent of this Freudian formula runs as follows: “Le signifiant, c’est ce qui représente le sujet pour un autre signifiant.” Lacan defines the subject as a passive effect of the signifying chain, certainly not the master of it. 102

thing vase of emptiness

Belsey, Catherine. Culture and the Real : Theorizing Cultural Criticism.

What gratification can we derive from images of the footwear a peasant has discarded? Where is the pleasure in a painting of these clumsy, graceless and worn shoes, he wonders. What, after all, do they mean? Not walking, not fatigue; neither passion nor a human relationship. On the contrary, Lacan continues, they mean no more than ‘that which is signified by a pair of abandoned clodhoppers, namely, both a presence and a pure absence’ (1992: 297). No one wears these shoes: they are empty. They thus indicate a temporal relationship, a difference from the past, a loss of the wearer, just as a wooden reel symbolizes the loss of the organic relationship with a beloved mother. 73

In the same way, a still life implies a temporal relationship with the future, a potential for loss there too. Milk or fruit, cream, oranges or grapes, depicted at a moment of perfection, depend for the pleasure they give on our awareness that the moment can’t last.

Does the satisfaction culture affords depend on beauty in the conventional sense, the kind of beauty we identify with high culture? Not necessarily. The archetypal cultural object, Lacan argues, is the work of the potter, who creates a space by making a vase to surround it (120– 21). And here he echoes another of Heidegger’s essays. What holds the liquid in a jug, Heidegger asks. Not, as it might appear, the sides and floor of the jug. On the contrary, the indispensable element is the hole at the centre. ‘The emptiness, the void, is what does the vessel’s holding. The empty space, this nothing of the jug, is what the jug is as the holding vessel.’ The potter ‘shapes the void’ (Heidegger 1971: 169). And Heidegger adds,since only human beings are aware of death, and specifically their own mortality, ‘Death is the shrine of Nothing’ (178). Lacan appropriates Heidegger’s interpretation of the potter’s work for his own specifically psychoanalytic account of culture.

Whenever the signifier makes a magic circle round the absent Thing, we are entitled to find a kind of beauty. In a certain context, a collection of empty matchboxes encloses and inscribes the lost real (Lacan 1992: 114)

Death is the inevitable fate of the human organism. … But death is alien to the subject of Western culture, constituted as it is in the symbolic and divided in the process from the organism that we also are.

Our languages, with their continuous present and their future tenses, enable us to imagine eternal life but, while culture survives (always subject, of course, to the effective control of weapons of mass destruction), the real withholds the possibility of immortality in this world for the individual human being. The monument, unable to make him present, alluding to loss and motivated by the annihilation of Simson himself, acknowledges that too. At the same time, however, it offers a certain consolation, in so far as it shares with A Pair of Shoes and Dutch painting, jugs, matchbox collections and macaroni the creation of a barrier to the experience, impossible for the subject, of pure absence. And perhaps, in its paradoxical signifying exuberance, the monument to the obscure apothecary (Stimson) also shares with all culture an existence as a pleasurable, pacifying alternative to renunciation, on the one hand, or aggressivity on the other. 80