Impact measurement is like sailing

Hands down this is a valuable resource or guide outlining the important features of impact measurement for social purpose organizations. Using a sailing analogy, the authors show that impact measurement is not a one size fits all process and just as importantly depending on what phase your venture sits, you need to adapt the process to fit your needs.

An important point to note for me is to keep in mind is that “a reliance on ‘reach’ metrics for performance measurement can influence the direction of entrepreneurial adjustments in ways that align with growth of the venture but not with growth of its impact.” For me this signals the important distinction between: financial impact and social impact. It’s a crucial difference and there needs to be a recognition that if we are to move forward to a more sustainable ‘circular’ economy, the latter impact is just as important if not more so than the former.

Randy Terada
Centre for Social Innovation Annex
720 Bathurst St.

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